Adobe Real-Time CDP Use Case
Convert your unknown prospects.
Recognise and remarket to unknown visitors and personalise their experiences for better conversion.
Deliver tailored experiences to new visitors.
Adobe Real-Time Customer Data Platform helps personalise the new visitor experience, moving customers quickly from consideration to conversion.
Recognise upper-funnel visitors.
Identify unknown returning visitors and personalise engagement based on their past behaviour. Real-Time CDP lets you leverage your data partners and their recognition services to help identify visitors and link them to their known behavioural data. This lets you better personalise visitor experiences and messages based on their past activity to improve content relevance and drive better engagement.
Remarket across channels.
Deliver relevant offers to unconverted customers and boost reengagement. Real-Time CDP has over 75 destination integrations that let you activate campaigns across social, email, targeted advertising and more to increase reach across channels and devices — including connected TV and audio. You can also scale remarketing advertising with look-alike audiences and propensity scoring.
Move prospects from consideration to conversion.
Enrich profiles beyond your first-party data and segment audiences with more precision using durable identifiers from trusted partners. Real-Time CDP lets you deliver specific offers to the right customer at the right time to improve funnel progression. Take advantage of the Adobe Edge Network to stream data in, refresh audiences immediately and personalise using decisioning engines — such as Adobe Target — to tailor experiences that move prospects through the funnel.
Learn more about converting unknown prospects.
Questions? We have answers.
With Adobe Real-Time CDP's edge segmentation and partner recognition services, companies can identify unknown visitors and deliver personalised content tailored to their past behaviours—even before authentication.
- Data partners like Acxiom and Merkury help link visitor actions to known profiles for more relevant engagement.
Adobe Real-Time CDP connects online and off-line data—including data from sales, marketing and partners—to build actionable prospect profiles in real time, making it possible to recognise and segment unknown visitors based on behaviour and existing data.
- This enables marketing and sales teams to tailor campaigns and engagement, improving both conversion and collaboration between departments.
Adobe Real-Time CDP lets brands use durable first-party identifiers and partner recognition services, so even when third-party cookies are gone, unknown visitors can still be recognised and retargeted with relevant experiences across devices and channels.
- This maintains engagement and drives reactivation, even as privacy and browser policies change.
Adobe Real-Time CDP is designed with strong data governance, including privacy controls and federated identity management, so enterprises can responsibly link visitor events and behaviours without exposing sensitive customer information.
- Every remarketing activation respects policy and compliance, instiling trust with each engagement.
Adobe Real-Time CDP uses partner data to enrich prospect profiles, then segments audiences with advanced AI for next-level targeting; instant activation means the right offer reaches the right customer at the right time, maximising conversion rates.
- You can further tailor content with platforms like Adobe Target, driving prospects through the funnel with precision.
Adobe Real-Time CDP works with over 75 destination integrations, letting brands activate remarketing campaigns in social, email, targeted ads, connected TV and more—all powered by unified cross-channel profiles.
- This scalability lets enterprise teams grow reach and engagement without increasing complexity.
title
Turn unknown visitors into customers.
CardDescription
Identify prospects, remarket across channels and personalise experiences to move customers from consideration to conversion with Adobe Real-Time CDP.
cardDate
2024-09-11
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caas:content-type/product
Tags
caas:content-type/product, caas:business-unit/experience-cloud,caas:products/adobe-real-time-cdp
Let's talk about what Adobe Real-Time CDP can do for your business.
