ADOBE TARGET FEATURES
Personalised interactions
Tailor your customer experiences to maximise revenue on websites, mobile apps, social media and more by using real-time customer data and the machine learning (ML) capabilities in Adobe Target.
ADOBE TARGET FEATURES
Tailor your customer experiences to maximise revenue on websites, mobile apps, social media and more by using real-time customer data and the machine learning (ML) capabilities in Adobe Target.
Leverage advanced ML and marketer-defined rules to determine the most effective content when targeting different visitors.
Dynamically personalise a customer’s journey using Adobe Real-Time CDP, which captures customer data and behaviours during their current session.
Use advanced ML to determine and deliver the most relevant experience, combination of experiences or entire page for each visitor. The algorithm selects from multiple high-performing, marketer-defined experiences and serves the most relevant one to each visitor based on profile, behaviour and similar past visitor behaviours. This ensures the content shown is most likely to drive conversion.
Automatically display a personalised selection of products, content, navigation options and more by configuring various recommendation algorithms. This feature uses previous buying and browsing behaviour to let you direct customers to unknown relevant items.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
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