The essential B2B eCommerce features.

A dedicated B2B eCommerce platform can take your business to the next level. Business is going global and a feature-rich B2B system can open up your business to a worldwide audience of prospects and leads.


Whether you’re upscaling globally or streamlining your customer onboarding journey, you’ll need a dedicated B2B eCommerce platform that bridges the gap between shop window and warehouse. Find out more about what features your B2B eCommerce platform should have, below. 


What you’ll learn:


Benefits of a B2B eCommerce platform.

The lines between B2B and B2C are blurring. Markets are rapidly changing and customers in the current climate, whether retail, distributor or wholesale, demand more from a business than just products.


Experience is essential. From streamlined, personalized shopping on a slick, intuitive eCommerce window, to tailored communications and exclusive treatment from a brand. Customers expect a lot.


Meet these demands with an integrated B2B eCommerce solution – the blending of CRM and online shop into one data-rich, customer-centric, future-proof platform.


Features of B2B eCommerce platform.

So, what should you expect from a B2B eCommerce platform? Any platform needs to be feature-rich and make the retail process easier for both you and your customers across front and back-end.


With a solid platform as your base, you can automate much of the customer retail process, meaning you’ll have more time for marketing your brand and expanding your business.

B2B eCommerce features your platform should have include:


Business intelligence and insight tools.

Use data to identify insights and trends in your customer behavior. By monitoring your eCommerce window, you can turn customer browsing and purchase data to your advantage. Understand what’s popular and know your customers to turn that information into fuel to grow your offering.


Intuitive order management.

A good eCommerce platform will make the order process seamless. Consider whether your platform will offer on-hand support to your B2B buyers via e-chat sales reps or a chatbot.


It’s essential that your platform has a method of tracking orders from when they first enter the funnel – provide full order, quote and invoice tracking for you and your customer’s records.


Personalized customer management.

Tailor your customer communications through a personalized customer management tool. Building long-lasting relationships is key to a business’ success – happy customers are more likely to convert, after all.


Personalization sets you apart from the competition and makes customers feel valued. Use a customer management feature to tailor the shopping experience to an individual shopper to provide each customer with exactly what they need, every time.


Automated marketing and promotions.

Target former customers and new prospects with tailored marketing collateral, promotional offers and more. An automated marketing system enables you to reach the people that matter most, with content that is useful and worthwhile.


Cloud-based support.

One B2B eCommerce feature that is essential is a scalable, cloud-based support system for your site. More cost-effective than hosting your eCommerce platform yourself, cloud-based support provides better foundations upon which to build your online business window.


The right platform will allow you to deal with higher traffic numbers or a vast catalog of products – numbers that would slow and crash any personally hosted offering.

Omnichannel and multi-site support.

Customers expect your brand to be everywhere, from your website hub to customer interactions and support on social media. An integrated eCommerce platform will help you to manage your omnichannel presence with ease, automating where you can. And if you market globally, you’ll likely need multi-national site offerings or language support, which a leading eCommerce solution will provide.


Plus, you can manage and edit pages and products across multiple sites in one place. So, the next time you need to raise a product price, there’s no manual editing across multi-nation pages.


How to get started with a B2B eCommerce platform.

Getting your eCommerce platform up and running will take just a few quick and easy steps.


Integrate your shop.

Adobe Commerce, powered by Magento can be setup with just a few clicks, so it’s important to make sure that the physical elements of your business are ready-to-go in time for launch. Check stock levels, product range and that staff are trained before you hit go.


Spread the word.

You’ll want to spread the word about your new eCommerce shop window. Marketing and promotion is essential for letting prospects and leads know about your products. Generate ideas for a marketing strategy across your channels and put some budget behind it making sure as many people as possible can be reached by your launch.


Ready to get started?

Adobe Commerce, powered by Magento is an out-of-the-box support platform that provides a superior shopping experience for you and your customers.


To learn how you can make the most of Adobe Commerce, powered by Magento, request a personal consultation.

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What is B2B eCommerce integration?

eCommerce integration is the combining of your customer-facing eCommerce platform and your back-end inventory and data management tool. By integrating your online store with your CRM, you’ll be making it easier to monitor and update stock lists, fast-track product changes and automate post-purchase customer comms.


An integrated platform means stock lists are monitored in real-time by an amalgamated CRM linked into your eCommerce purchase window. Customer comms, like real-time delivery information, can be set up and sent by an intelligent data-rich system.


What’s the difference between B2B and B2C?

B2B, or Business to Business, is the act of selling products to other professionals. B2C, Business to Consumer, is selling to individuals.


In today’s modern marketplace, the line between the two is often blurred. And with a strong eCommerce platform, you can combine both revenue streams into a centrally-managed storefront.