Forrester Study: The Business Impact Of Investing In Experience

About the Analyst Report

Experience doesn't just make for a good story. It's good business.

According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.

They also realise significant year-over-year topline gains, namely:

  • 1.4x revenue growth
  • 1.7x customer retention rates
  • 1.6x customer lifetime value

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