Forrester Study: The Business Impact Of Investing In Experience

Experience doesn't just make for a good story. It's good business.

According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.

They also realise significant year-over-year topline gains, namely:

• 1.4x revenue growth
• 1.7x customer retention rates
• 1.6x customer lifetime value
   

Get ahead by downloading the full study today.