Forrester Study: The Business Impact Of Investing In Experience
About the Analyst Report
Experience doesn't just make for a good story. It's good business.
According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.
They also realise significant year-over-year topline gains, namely:
- 1.4x revenue growth
- 1.7x customer retention rates
- 1.6x customer lifetime value
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