Provide a seamless customer experience that exceeds expectations

With more opportunities, platforms and channels to engage with financial services than ever before, customers are increasingly seeking a positive, connected and tailored experience. In fact, customer experience has become so important that 89% of customers report switching to a competitor after poor customer service experience. 

Companies need to respond to this demand by delivering a seamless experience across the customer’s journey every time. But in this competitive financial services landscape, it is not enough to simply match customer expectations - ideally, they must exceed them.

So, it’s bad news that only 27% of customers feel they receive a completely seamless experience from their bank’s branch, online and mobile channels.

The good news? Organisations understand the importance of changing this. Research among leading financial service firms revealed 73% cite improving customer experience as their number one priority - even exceeding their need to reduce operating costs.

Adobe Marketo Engage is helping firms achieve this, with capabilities that have helped Charles Schwab grow prospect engagement by 500%, Altisource deliver 36x more campaigns in the same time frame and United Heritage Credit Union reduce unsubscribes by 71%.

Download the infographic to discover how financial services can deliver:

• Seamless buyer and customer engagement to keep audiences engaged across all channels

• Intelligent lead nurturing that leverages automated delivery of personalised experiences

• Measurable, impactful investments to evaluate the channels, touchpoints and content that perform the best