Business Intelligence (BI)

Business intelligence refers to a subdiscipline of data analytics that involves gathering and presenting data. Discover how to manage BI and more with Adobe.

Hostelworld achieved 500% higher online engagement

Hostelworld achieved 500% higher engagement across websites and social with Adobe Experience Cloud. Explore the details of their transformation in their story.

The brands putting customer trust front and centre

Recent research from Adobe shows, 7 in 10 European customers are more likely to buy from a brand they trust, and 49% will not shop again with a brand they do not. We hear from th…

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Customer Experience at ZEISS: How data creates customer centricity

ZEISS uses AEM Sites and Adobe Real-Time CDP as a solid foundation to fulfill customer needs.

UK online spending in January 2025.

Adobe Analytics: UK Shoppers Spend Big in January, as Health & Wellness Drive £8.4bn in Online Purchases

5 forces that will shape customer experiences in 2025

5 forces that will shape customer experiences in 2025

Adobe Real-Time CDP Collaboration use case guide for brands.

Learn how Adobe Real-Time Customer Data Platform Collaboration can help you to run better prospecting and retargeting campaigns with publishers.

How Adobe meets content demand with generative AI.

Learn how Adobe used generative AI to increase CTR by 57%, speed content creation and boost ROI — while building a powerful new application in the process.

Frictionless data sharing for personalised commerce journeys.

Discover how Adobe Commerce powers personalised experiences and boosts conversions by unifying data and using real-time insights.

Drive growth with an all-in-one checkout solution.

Learn how Payment Services for Adobe Commerce boosts sales with personalised checkout experiences, increased payment methods and better fraud protection.

Creating a content supply chain that will stand the test of time.

Discover how to efficiently plan, create, manage, activate and report on content using Adobe’s integrated tools — and ensure that your content supply chain can stand the test of …

Coach reimagines handbag design with Adobe Firefly.

Tapestry, parent company of iconic brand Coach, uses Adobe Firefly generative AI for customised digital twins to scale handbag design.

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