Adobe Real-Time CDP Resources

Dive into our comprehensive resources on customer segmentation and real-time data. Find insights and tools to personalise and target your marketing efforts.

An IT Manager’s Guide to Customer Data Platforms

Learn how Customer Data Platforms (CDPs) differ from data warehouses and their benefits for your organization.

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Adobe solution delivered a 431% return on investment.

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Popular Adobe Real-Time CDP and cookieless resources

Heathrow Airport increases average spend/customer by 60%

Heathrow Airport achieves higher average spend per customer and higher email click-through rates by using Adobe Experience Cloud. Read their story to learn more.

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Worldline supports 140 sites on one platform with Adobe.

Worldline enhances its brand and delivers personalized and localized customer experiences with Adobe.

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The human side of data analytics

Head of Behavioural Science from IPSOS discusses human biases impacting data analysis, understanding the person behind the data and the role of the analyst in this new era of AI

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