Evolution of martech

Catalysts come in all shapes and sizes. How many essential pandemic workarounds accidentally drove business transformation? A new era of digital acceleration is driving brands to redefine their martech tools, tech, and ways of transacting. Darrell Alfonso, Global Marketing Operations Manager of Amazon Web Services, gives his expert take on the best way to iterate business models and what it takes to be a brand leader now.

• How to take customers with you during change
• The factors strengthening long-term relationships
• What martech to invest in, regardless of budget
• Want to just listen? Click to find this episode on your favourite platform

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Host: Tina Daheley, journalist and broadcaster
Guest: Darrell Alfonso, Global Marketing Operations Manager, Amazon Web Services