Brands investing in analytics are twice as likely to have a complete view of all customer interactions.
Data-centricity is emerging as a key priority for most large organisations. This comes from a drive to take advantage of the opportunities afforded by informed, scientifically-based decision-making. Brands are becoming more sophisticated in how they look at their data, focusing on how data can be transformed into actionable and valuable insights that improve their customers’ experiences.
95% of all respondents say their enterprise now using some form of technology solution to track data.
Sharing data leads to greater insights. CMOs must foster unity across the organisation to capitalise on analytics potential.