Adobe named a CDP Leader for retail and consumer goods.

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We’re thrilled to announce that Adobe has been named a Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment.

The excerpt highlights how Adobe’s Real-Time Customer Data Platform was developed with strategic functionalities that directly support use cases – specifically for retail and CPG companies – and is well-positioned to support evolving data management practices and more mature use cases.

Learn about Real-Time CDP and its IDC-recognised strengths including:

  • Enabling users to quickly load and normalise data for insight and activation use cases 
  • Customer artificial intelligence that empowers users to generate predictions about customer behaviour 
  • Identity management and data privacy that natively supports customers’ identity and privacy
  • The ability to complement other Adobe Experience Cloud applications 

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