Summer 2020 Creative Insights

Mood-boosting green, sustainable menus and the power of play.

Sustainability remains a top-of-mind topic for consumers in these challenging times. Seasonal summer menus feature natural, plant-based foods. The colour green is a big mood-booster, embodying forward-thinking as people pay closer attention to their food sources and develop their green-fingered knowledge.

With social distancing policies curtailing many traditional summer outdoor activities, there is a surge of consumers embracing mindful practices and immersion in nature. The power of play is a source of relaxation and emotional wellness for children and adults alike.

Download your free guide for fresh seasonal imagery collections and colour palettes to help you engage with your customers in relevant and positive ways this summer.