Third-party cookies are inherently problematic, from limited targeting capabilities to inaccurate attribution.

Not only can you survive without the third-party cookie – you can thrive, in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust.

In this guide, we’ll take a comprehensive look at why third-party cookies don’t deliver the customer relationships you want and provide practical steps to transition successfully to a more personalised, effective and cookieless future. We’ll also explore how the Adobe Experience tech stack can help.

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