Trust and transparency in handling customer data
Trust and transparency in handling customer data
Data is the basis for getting to know your customers better . And just as the customer relationship thrives on trust, the handling of data also requires trusting handling. Transparency and moderate handling of data are the top priorities.
There are various ways for companies to put this principle into practice. It is important to clarify what happens to the data and how it is used. At the same time, the promise should be kept that the experience will be better with more data .
Modern analysis tools, such as Adobe Analytics , can tie together all the data points a company has about its customers into a complete picture. This also includes behaviors across mobile, offline, partner and third-party channels. Customer analysis thus gains a new dimension and provides a deep understanding of what loyal or new customers want .
Learn in this webinar,
- how the responsible use of data strengthens your customer relationships .
- how you combine customer data from different sources into a coherent picture.
- how you use the data obtained in a meaningful and automated way in your customer communication.
Our speakers:
Sr. International Product Enablement Manager, Adobe
Steve has worked as a technical and digital marketing professional for over 30 years.
Today, Steve heads up International Product Enablement. Understanding the needs of both business and technical audiences, Steve helps educate, train and architect a holistic approach for sales and technical staff to be able to communicate complex ideas simply, with passion and across a wide range of delivery styles.
Co-Founder & Managing Director, DMPG
Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008.
DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.
