On-demand webinar | 50 min | Free of charge
On-demand webinar | 50 min | Free of charge
China is the world’s largest digital economy, larger than the next 10 markets combined. Also being the second largest economy in the world, China is a must-win market for global enterprises and a top corporate priority. However, due to the unique digital consumer behaviour, technology ecosystem and local regulatory requirements, global brands often struggle to optimise their digital experiences within the country.
This webinar will look at the opportunities and challenges China presents.
Target Group
This webinar is primarily relevant for companies who already operates in the Chinese market or for those companies who plans to enter the market in the near future. It is best suited for those of you in a management role within Marketing and CRM. The seminar is unfortunately not open for competitors to our partner Adobe.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
David King
Digital Experience China, EMEA lead
As the EMEA lead for Adobe’s MNC China Programme, David works with Adobe’s multinational customers helping, them to navigate China’s unique regulatory and digital landscape, and to understand the digital experience solutions that Adobe has optimised for use within the country. Now more than ever, China presents a huge market opportunity for Nordic-based multinationals and Adobe is well positioned to help them maximise this potential via digital experiences.
David has been helping brands and other organisations throughout Europe optimise their use digital technology throughout his career The last several years of which have been focussed on digital marketing technologies.
Clyde Jiang
Digital Experience China, APAC lead
As the APAC lead for Adobe’s MNC China Programme, Clyde guides China field team to embed Adobe solution into local ecosystem, helps Adobe’s multinational customers better adopt the solution within the country.
With more than one decade digital marketing and digital commerce experience in China and deep insights of several industries like CPG, High Tech and Automotive, Clyde Jiang worked with a dozen of Fortune 500 companies to adapt their business by leveraging digital transformation.
Mats Gustafsson
CEO & Founder, Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.