B2E Webinar

Learn How to Target Everyone, Everywhere

On-demand webinar  | 32 min | Free of charge

Learn how to target all audiences, rather than just one, in this B2E Webinar. Discover the opportunities Business to Everyone digital marketing can present by empowering you to deliver agile, reactive campaigns that boost your brand and drive demand from all areas of society. Find out how to attract and retain today’s customers by signing up now. 

What you’ll learn:

  • How to kickstart your B2E marketing campaign 
  • How to widen your target market and spread brand awareness 
  • How to use detailed customer data to nurture and convert leads 
  • How to craft and manage a reactive, agile marketing strategy 

What’s included in this B2E webinar?

Smart marketing depends on smart insights into customer behaviour and personas. Find out how to evolve your data into innovative B2E marketing campaigns which boost brand awareness and draw leads from places you previously never thought possible. 

  • Learn about the relevance of ‘B2E’ marketing.
  • Gain insights on how an understanding of human nature and customer nurture can broaden your customer reach.
  • Recognise the challenges of the evolving marketing landscape.
  • Understand how culture and behaviour can deepen the relevancy of your marketing strategy.
  • Find out how Adobe Creative Cloud tools can help you craft captivating collateral.  

Register for this B2E webinar and understand just how broad your audience is. 


Michael Plimsoll

Peter Bell.
Marketing Director, Adobe
Peter's Linkedin

As part of the regional leadership team Peter leads the marketing of Marketo in EMEA. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Microsoft Surface, Skype, Xbox, MSN and Windows. An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.

About Adobe webinars.

Adobe is focused on helping our customers remain well-positioned for business continuity, and to stay agile in today’s challenging times when things are quickly changing. Business continuity is not about a moment in time, it’s about adapting to the current environment and innovating as you go along.

This may require rapid pivots to build your position of trust and to continue to gain customer confidence. One thing is certain – digital engagement will be among the most powerful assets in every organisation’s arsenal for responding effectively and decisively to this and future challenges. 

Explore more webinars in the series to learn more about how businesses can quickly and efficiently adapt to this rapidly changing landscape.

Attend the webinar now