B2B Data and Insights Solutions
Make data and actionable insights the catalyst of revenue growth.
Go-to-market teams often lack a holistic view of accounts and buying groups across the customer lifecycle. With Adobe, you can manage and analyse online and off-line customer data to help optimise customer experiences and drive revenue growth.
Better customer relationships begin with better data and on-demand intelligence.
Centralise fragmented B2B data.
Quality data is the foundation for effective account planning and engagement. Create complete account profiles by combining first- and third-party data with customer records.
- Unify real-time profiles. Centralise known and pseudonymous customer data in real time to establish account and individual profiles.
- Manage business audiences. Intelligently create account lists using propensity scoring that predicts likelihood to convert and augment them with additional lists from third parties.
- Activate new B2B audiences. Personalise campaigns by activating B2B customer profiles and partner data using an AI Assistant to increase messaging relevance.
Enhance experiences through deep account-based analysis.
Marketing and sales need to know where customers are in their journey - at the individual, buying group, account and opportunity levels - to inform the next best actions for relevant and compelling personalisation. Connect marketing efforts to revenue by generating behavioural insights on buying group decision makers within target accounts across channels, campaigns and content.
- Analyse the B2B lifecycle from end-to-end. Map a complete view of every touchpoint across the customer journey through rich, adaptable visualisations, AI-supported workflows and real-time self-serve reporting capabilities to optimise account marketing, grow key accounts and build product value.
- Discover AI-driven insights. Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modelling and queries.
- Connect cross-channel customer data. Build a complete and cohesive view of integrated marketing performance across campaigns, channels, devices and content for a powerful, data-driven story.
Measure campaign, channel and content impact on ROI.
Move beyond traditional attribution models by using AI to assess the value of every touchpoint. This gives your marketing teams deeper insights and allows them to focus resources on the optimal mix of marketing channels.
- Track every interaction. Leverage native integrations to aggregate and account for every buyer interaction — both online and off-line — across marketing and sales, from first touch to closed/won.
- Identify critical touchpoints. Use pre-built attribution AI to determine which touchpoints have the most impact and are critical to winning deals.
- Deliver enterprise-wide insight. Improve your attribution reporting with role-based dashboards and deep data exploration through ad hoc analysis.
Data and insights are powered by these Adobe products.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organisations. Adobe solutions work together to help us to connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read EY’s story
