Content Supply Chain - Workflow & Planning

Simplify complex campaign execution with connected and transparent workflows.

Adobe powers work management with planning alignment, real-time updates, cross-team visibility and connected work streams, so you can take projects from ideation to market — quicker.

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Turn your multi-step project plan into a cohesive and responsive workflow.

Marketing campaign timeline with approval, review and on-hold status indicators.

Centralise planning and decision-making.

Act with increased speed by connecting fragmented workflows and data to deliver actionable insights.

Centralise planning and management. Co-ordinate and control all planning activities and decision-making processes from a single point to ensure alignment.
Connect end-to-end workflows. Connect strategy and planning to downstream project execution.
Establish a governance framework. Unify, share and govern marketing data to support data-based decision-making.
Create unique workspaces. Customise dashboards, visualisations and records to meet your unique business needs.

Learn about Workfront Planning

Facilitate end-to-end workflow execution.

Streamline work execution and increase visibility into all content and campaign-related projects to get to market faster.

Manage priorities and results. Prioritise projects and track results against business goals and strategies.
Dynamically update plans. Easily update project plans to address live changes.
Gain real-time visibility. Update project stakeholders, maintain organisational alignment, mitigate risks and delays and optimise resources with real-time insights.
Review plans in various formats. Visualise plans in multiple views — from a simple marketing calendar to customisable reports.

Clothing sale creative files reviewed in Workfront and option for automatic assignment to an art director for revisions.

Project tasks being automatically assigned from a creative brief.

Automate workflows and eliminate manual processes.

Simplify time-consuming and repetitive tasks, so marketers can plan and deliver work faster. Reusable templates and enterprise-ready AI save time, help reduce errors and maintain consistency across all work.

Accelerate project activation. Take advantage of cross-application workflows to automatically move projects from planning to execution.
Leverage templates and blueprints. Eliminate starting from scratch and align work to best practices.
Execute projects with AI. Use AI to automatically assess project health and perform automated brand checks on near-final assets.
Automate asset organisation. Accelerate asset management with automated metadata tagging that’s consistent across tools.

Accelerate the review and approval process.

Deliver content faster with proofing capabilities in Adobe Workfront and Frame.io. Review and approval workflows can also be integrated across Adobe applications via native integrations and the Workfront Fusion automation platform. This lets you streamline your processes for activating timely, compelling and compliant content.

Sync workflows across apps. Easily maintain status and approvals across applications — including Adobe Workfront, Adobe GenStudio for Performance Marketing, Adobe Express, Frame.io and Adobe Creative Cloud.
Update teams automatically. Give teams synchronised updates so everyone knows when an asset is ready for review or approved for activation.
Protect content integrity. Get enterprise-level controls, including share-link expiration, forensic watermarking, private projects, password-protected sharing, administrative controls and an auditable approval trail.

Software UI showing activity, tasks and recent comments.

Unify metadata across the campaign lifecycle

Achieve more reliable data insights and establish the foundation for AI optimisation with a campaign metadata management strategy.

Plan flexibly. Centralise and govern marketing operations based on the way your organisation works.
Report comprehensively. Set the stage for reporting across the content supply chain by supporting the creation of flexible record types and governing the discrete metadata of work.
Scale efficiently. Share workspaces and records across applications to reduce rework and enable greater context-sharing throughout the full content lifecycle.

Workflow and planning is powered by these Adobe products.

Adobe Workfront

Adobe Frame.io

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“At such a large organisation, it’s impossible to pay attention to everything. Adobe Workfront gives us the ability to pull in the right information and show it to the right people at the right time so that they can do their work and not worry about all the other noise.”

Amy Zakrzewski
Marketing Operations Manager, Thermo Fisher Scientific

Read Thermo Fisher's story

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Go from ideation to execution faster with Adobe GenStudio.

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Get connected workflows, complete project visibility, streamlined reviews and approvals and robust automations to speed your content supply chain.

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