Content personalisation

Asset management

• Ensure consistency across channels by managing images and assets for all your engagement programmes directly in Marketo Engage.
• Integrate with Adobe Experience Manager Assets to adjust and touch up images before launch.

Advanced dynamic content

• Build email, web and landing page experiences that dynamically update content in real time.
• Personalise design templates based on your audience segments and engagement levels.

A/B/n testing

• Test every element of your emails down to the subject line, then automatically send the best performing email.
• Track page views and form completions on web pages to compare conversation rates of different variants.
• Create customised fields and calculated measures to build specific reports that meet your unique reporting needs.

Predictive content

• Use Adobe Sensei AI to analyse the performance of different assets across different audiences.
• Learn which content works best for each customer in real-time and automatically optimise experiences to give you the best results.

Advanced personalisation

• Create one-to-one moments with customers in any channel using customised data token scripting that automatically adjusts your messaging based on any audience attribute.

Content recommendations

• Test a variety of content recommendations for anonymous and known audiences to drive engagements and diversify how you recommend content.
• Tap into Adobe Sensei machine learning for further insights into your content by analysing performance and offering recommendations to increase conversions.