On-Demand webinar | 57 mins | Free of charge
Building a Better Future for your Business Through Digital Commerce
Summary
Change is here. Forward-thinking businesses are embracing it. Buyer (B2B & B2C) behaviour has fundamentally changed in the last year, they want to research, shop, and order on their own terms -- something not every brand is necessarily well suited to deliver.
At the same time, digital commerce has created new opportunity with direct-to-consumer (D2C) business models. While businesses are looking to future proof their businesses by establishing more direct relationships, create new channels to market and develop more robust revenue streams.
Why attend this webinar?
In this session, we will cover the state of different industries and how digital commerce can help to innovate for a better future:
- How D2C is helping businesses generate new revenue streams
- Why digital commerce is necessary to better serve business buyers
- Which commerce capabilities are imperative for businesses in an evolving market
- Key consideration when deciding on a commerce platform for your business
- What brands have successfully made major pivots in their go to market using commerce technology
Intended audience:
- Direct Marketing Decision Makers and Practitioners
- Digital Decision Makers and Practitioners
- Advertiser
- IT Decision Makers and Practitioners
Speakers
Scott Rigby
Head of Digital Transformation
for Enterprise Solutions,
APAC, Adobe
See Scott's Linkedin
Scott is a experienced international technology executive who provides strategic advice to C-level executives in the areas of digital transformation, innovation, strategy, marketing, customer insights and cloud computing. This is to a wide range of customers (>300 in APAC) and a diverse range of industries from finance through to retail, media, telecommunications, automotive, high-tech and government. I regularly present at both events and to organisations on over the horizon thinking on the future disruption of new technologies (AI, robotics, IOT, Blockchain, etc.) and the impacts on businesses, their culture, their customers and the world of work for their employees.
Justin Link
Enterprise Commerce Specialist,
Adobe
See Justin's Linkedin
I've spent the last 13+ years driving global sales performance & growth for some of the most innovative and influential tech start-ups/companies in the world. Notable clients I've worked with include Amazon, Walmart, LVMH, Marriott, Pepsi, Mastercard, Gap Brands, and TD Ameritrade to name a few.
With a global network of influential C-level relationships spanning various industries, I'm driven by a relentless passion to help others achieve their goals no matter how ambitious they may be. Whether I'm helping CEO's and management teams solve their most pressing issues as a trusted advisor or coaching my own team on the importance of a customer-centric DX approach, I desire to help others succeed while driving shareholder value in a highly competitive world.
In addition to partnering and helping others, I've also had the opportunity to start and lead my own brand ELMCY where I've acquired extensive knowledge and insight into what it takes to operate successfully in today's 24/7/365 multi-channel, multi-platform consumer-driven world.
My Core Specialties Include:
+ Sales Management (SaaS/Software/Tech/AI)
+ Omnichannel Retail / E-Commerce / MarTech Expertise
+ Digital Transformation / CXM / DX
+ Business Development & Sales Strategy
+ Building & Scaling Start-Ups
+ Digital Marketing & Engagement (Paid/Social/Organic)
+ New Disruptive Technologies (Go-To-Market Strategy)
+ International Expansion
+ Product & Innovation
+ Client, Partner, and Employee Relations
+ Commercial Pricing & Contract Negotiations
+ Customer-Centric Approach to Consultative Selling
+ Account Management & Customer Success (Growth & Retention)
+ Sales & Marketing Operations (CRM/Sales Process/Lead Generation/Automated Workflows)
+ Market Research / Competitive Intelligence
+ Financial Analysis & Reporting
As an avid lifelong learner, I am always happy to share my knowledge and experiences with others.