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Make every interaction the right interaction with AI-powered scalability.

With the help of machine learning and AI, reach more of your best customers by delivering experiences that quickly and automatically adapt to their wants and needs.

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Uncovering your best experiences just got a lot easier.

When content and data come together, great digital experiences follow. The data tells you what customers want, while the content keeps them coming back. But for many brands, the explosion of channels and devices has made it hard to achieve this balance, making data overload and content shortages the norm instead.

With AI, the process for marketers of creating, managing and delivering the right content suddenly gets easier. Adobe Sensei GenAI in Experience Manager Sites helps brands generate content for any experience while optimising performance with up to date product and audience information. Its generative AI capabilities for authoring, re-writing, text summarisation and tone of voice, can be leveraged with in-context Experience Manager Site editing. Instead of reaching only a few customers on a personal level, you can reach millions — without the extra work. Keep your focus on creating memorable experiences and let Al and the cloud take care of the rest.

Watch AI-powered scalability demo

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Adobe can help.

The AI and machine-learning capabilities of Adobe Sensei leverage unified customer profiles — built from known and unknown customer attributes from a variety of data sources — to deliver tailored experiences to every customer. No matter how many customers you have. That’s scale. Then, features like reusable content — which let you create once and deliver everywhere — keep repetitive work out and efficiency in.

Artificial intelligence also speeds up content creation to help your team scale to all channels quickly. For example, you can create variations of your content and machine learning will analyse behavioural and contextual data to choose the best one to deliver, regardless of channel. Or, use Al to automatically summarise large blocks of text to fit smaller screens. Once your experience is live, AI can help to detect unexpected peaks in traffic and automatically scale capacity so your website stays up and running. As you measure the impact of your marketing efforts in real time, you can fine-tune your content in the moment to ensure every message stays relevant and every customer stays engaged.

Read about Adobe Sensei in Experience Manager Sites

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“According to our publishing team, the difference between our previous solution and Adobe Experience Manager is night and day. It’s much more efficient and intuitive.”

Sophie Bellemare
AVP Strategic Digital Initiatives, Manulife

View the Manulife’s story

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