Adobe Experience Manager Sites Features

Site performance and experimentation

Maximize impact with a delivery architecture that prioritizes performance. Edge Delivery Services in Experience Manager Sites drives page load speeds and higher web performance scores, helping increase customer engagement and conversion.

User interface of publishing from Microsoft Word and the Universal Editor. Performance stats

Performance-first architecture

Edge Delivery Services improves site performance by enabling both visual editing and document-based authoring, letting teams create and deliver content at the outermost edges of the network.

Phased rendering. Prioritize critical page elements and convert HTML, CSS, and JavaScript into interactive sections that reduce bounce rates and improve SEO, all with intelligent rendering.
Persistent caching. Store and retrieve data for easier access across sessions.
Real-user monitoring. Track real-time user interactions and page performance. With Adobe Experience Manager Sites Optimizer, teams can also get actionable insights and proactive recommendations when experience scores decline.
Structured content for the agentic web. Utilize content fragments and models to build pages that are easier for search engines and LLMs to interpret, index, and retrieve, creating a foundation optimized for both human audiences and AI-driven discovery.

Learn more about performance-first architecture.

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Instant experimentation

Uncover deeper insights with advanced experimentation capabilities. Test content, layouts, and components across multiple pages and segments.

Segment targeting. Seamlessly run experiences with different audiences using factors such as location, device type, or visitor status.
Traffic allocation. Define how variations are allocated to your traffic, whether evenly split or weighted, such as 50-25-25.
Easy setup. Let marketers set up tests in minutes using simple workflows — right within their authoring environment.
Powerful analytics. Use out-of-the-box reporting and insights for traffic, conversions, and variation performance to inform decision-making and optimize pages.