A happy marketer reviews increased conversion rate from her high-performing website
A happy marketer reviews increased conversion rate from her high-performing website
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ADOBE EXPERIENCE MANAGER SITES USE CASE

Deliver high-performing experiences by default.

With resilience and speed built in, you can deliver fast, reliable web experiences — without ongoing manual optimization.

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A happy marketer reviews increased conversion rate from her high-performing website

The best site performance — right out of the box.

A performance-first delivery architecture ensures consistent website speed and resilience as traffic, content, and complexity grow.

Design performance from day one.

Ensure speed and top web metrics from the start — including the highest possible Google Lighthouse scores — with pre-optimized boilerplate code that gives your teams a ready-to-use web template. Agentic development support and auto-reporting of issues and degradations reduces the effort needed to diagnose and resolve problems. Performance remains consistent even as your site expands, reducing bounce rates and boosting engagement for better customer experiences.

Native experimentation for better optimized experiences.

Refine your website using built-in experimentation and performance insights. With Experience Manager Sites, marketers — or anyone with publishing access — can easily test page elements and content variations directly in authoring workflows. Additionally, real user monitoring (RUM) provides clear visibility into traffic, engagement, and conversion, and proactively offers recommendations when performance declines. Marketers, authors, and product managers can continuously optimize content and page effectiveness.

Personalize experiences across channels.

Reuseable content, powerful integrations, and multiple delivery options — including headless and headful — let you quickly reach your customers with the right experiences. Content Fragments let your teams efficiently manage, edit, and repurpose structured content across channels and audiences. Seamless integration with Adobe Target lets them effortlessly export Content and Experience Fragments for targeted activities. They can then deliver personalized experiences consistently across channels using the natively available JSON format.

Hanes Brands

Consistently produces Google Lighthouse scores of 95-100 on their pages.

Read more | Read more about how hanesbrands and adobe built one of the fastest ecommerce websites in the world

Pet health

Brings content to market 82% faster and optimizes with component-level insights.

Read more | Read more about pethealth case study

Genting Malaysia

Expedited time-to-market from days to hours by optimizing content delivery.

Read more | Read More Genting Malaysia Case Study

Canon logo

“It’s all about personalization — getting the customers to the content that's most relevant to them, in their preferred channel.”

Michael Lebron, Senior Director and Head of Front Office Applications
Canon

Learn more | Learn more about canon usa case study

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Learn more about delivering high-performing websites.

Content as a Service v3 - high-performing-websites - Tuesday, February 17, 2026 at 20:05