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A marketer creates personalized content across devices from a single asset.

ADOBE EXPERIENCE MANAGER SITES USE CASE

Accelerate website production.

Enable any team to build and publish high-quality websites with easy-to-use tools and AI capabilities.

Power more experiences with tools for every team.

Create consistent, on-brand experiences faster with flexible authoring, reusable templates, AI assistance, and built-in governance.

Create, update, and refresh experiences faster.

Teams with varying skill sets can update content with a suite of user-friendly tools. An intuitive visual editor is available for those who want to work within the web and app experiences, while document-based authoring lets non-technical users publish content through Microsoft Word and Google Docs. Teams can use Content Fragments to create and reuse modular content across sites. Additionally, agent-assisted workflows reduce the effort required for ongoing updates, iterations, and content refreshes across multiple sites. sites.

Migrate experiences at scale.

Get uniform experiences to market faster with a versatile template management system. This lets teams efficiently create and reuse templates for entire websites, microsites, and webpages, ensuring cohesion across all channels. Agent-assisted execution also helps teams transform large volumes of legacy pages, templates, and components into structured, AI-ready experiences without rebuilding everything manually.

Increase speed without increasing risk.

Teams can create and publish more content faster using streamlined content creation tools such as document-based authoring and generative AI-driven variations. Brand governance is integrated directly into prompt templates, and automated approval workflows help teams ensure the output is both high-quality and compliant even as production velocity increases.

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Boots company

Reuses content to serve their 50 million customers, boosting content velocity.

IBM

Unified brand messaging by minimizing 10,500 unique templates to a handful of easy, reusable templates.

Ford

Increased publishing speed by over 15% by building a modular, scalable web experience to publish and update stories in minutes.

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“Since we standardized [our microsites] on one primary build with a reusable component strategy, we were able to re-launch them all in months instead of in years. The benefits in terms of time, costs, and scalability are considerable.”

Sarah Robinson
General Manager of Global Software Products, Breville

Learn more | Learn more about breville case study

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Learn more about accelerating website production.

Content as a Service v3 - accelerating-website-production - Wednesday, February 18, 2026 at 14:08

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Create content once for use across channels.

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Quickly reuse content, maintain brand consistency, and tailor messaging across channels with Adobe Experience Manager Sites.

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2026-01-28

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Accelerate website production.

Power more experiences with tools for every team.

Create, update, and refresh experiences faster.

Migrate experiences at scale.

Increase speed without increasing risk.

Learn more about accelerating website production.