Digital advertising has come a long way since the first banner ad in 1994. To celebrate, we’ve compiled research and insights — including our report Now We’re 25 — to see where we’ve been and to envision the future.
Learn about the early years of the industry and the Internet itself in our detailed infographic. And track the milestones and accelerated change that have brought us to the incredibly diverse media landscape of today.
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We surveyed over 2,000 consumers globally and found that we have work to do when it comes to diversity in advertising. Get the findings, analysis and implications.
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We met with Toccara Baker, product marketing lead for Adobe Advertising Cloud in EMEA, to get her thoughts on how to resonate to diverse audiences in advertising.
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Watch this Adobe Summit 2019 session to see what we’ve learnt from the past — and how we can blend agility, adaptation and tech to transform advertising as we head into the future.
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Explore the most important developments in digital advertising since 1994 and see how they continue to influence digital media as emerging technologies take shape.
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Digital advertising has exploded into the most powerful force in advertising. Let’s imagine the future of digital advertising, from data management to programmatic and beyond.
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We’ve come a long way from blinking banners in 1994. Watch our brief video and learn how digital advertising has evolved over the last 25 years.
We’re working to bring technology and creativity together and put customers at the centre, exploring the possibilities of AI to deliver exceptional ad experiences at scale. And we keep exploring emerging media — like voice-based devices, IoT devices and AR — to help us to keep you ahead of your competition.
