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How Adobe Advertising compares to our competition.
Adobe Advertising is the only end-to-end media buying platform, but we stand out from our competition in a number of other ways. Take a look.
Discover deep integrations between Adobe Advertising and Adobe Analytics.
Get more out of your ad investments by connecting paid media with on-site actions.
Everybody else
Adobe Advertising
Omnichannel advertising
They are not truly omnichannel and typically lack one or more key advertising channel.
Adobe is a recognised leader in cross-screen and omnichannel advertising integrations, uniquely combining traditional DSP, Search in a single system.
Advertisers can tap into all channels for holistic planning, buying, managing and optimising — including premium and private inventory deals — with one interface.
Brand safety and media quality
They struggle to ensure brand safety, may not have depth of coverage and can be harder to implement.
We believe we have an obligation to provide our customers with solutions that are secure, transparent and in accordance with their values. We deploy a multi-pronged approach that includes proprietary technology and third-party integrations for verification, filtering, pre-bid blocking, site safety, content quality controls and anti-ad fraud programmes.
Independence and transparency
If they own and operate media properties, this could cause a conflict of interest between their buy-side and sell-side. Which means, they can’t offer the level of performance or economic transparency and control you deserve.
We do not own media properties that we monetise with ad space and therefore can be 100% aligned with our customer’s best interest to help them to optimise ad budgets and strategies.
We provide full performance and economic transparency and control to advertisers, including complete supply-chain transparency.
Creative management
They have limited ability to offer any integration with creative production and management technology.
We have a native creative management platform, Advertising Creative, that shares the same user and contextual targeting data as our DSP. This means creative can be versioned off the same user/segment definition as the DSP that is used to buy media, which equates to more accuracy and less waste.
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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Rules-based attribution |
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Off-line data integration |
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15 |
200 |
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Advanced segmentation with Segment IQ |
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Anomaly detection |
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
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Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Prime
Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Everybody else
They are not truly omnichannel and typically lack one or more key advertising channel.
Adobe Advertising
Adobe is a recognised leader in cross-screen and cross-channel integrations, with unique differentiators in linear TV and social.
Advertisers can tap into all channels for holistic planning, buying, managing and optimising — including premium and private inventory deals — with one interface.
Everybody else
They struggle to ensure brand safety, may not have depth of coverage and can be harder to implement.
Adobe Advertising
We believe we have an obligation to provide our customers with solutions that are secure, transparent and in accordance with their values. We deploy a multi-pronged approach that includes proprietary technology and third-party integrations for verification, filtering, pre-bid blocking, site safety, content quality controls and anti-ad fraud programmes.
Everybody else
If they own and operate media properties, this could cause a conflict of interest between their buy-side and sell-side. Which means, they can’t offer the level of performance or economic transparency and control you deserve.
Adobe Advertising
We do not own media properties that we monetise with ad space and therefore can be 100% aligned with our customer’s best interest to help them to optimise ad budgets and strategies.
We provide full performance and economic transparency and control to advertisers, including complete supply-chain transparency.
Everybody else
We have a native creative management platform, Advertising Creative, that shares the same user and contextual targeting data as our DSP. This means creative can be versioned off the same user/segment definition as the DSP that is used to buy media, which equates to more accuracy and less waste.
Adobe Advertising
We allow you to collect data from a wide range of channels, including voice, OTT, audio and the Internet of Things. And we give you access to all this data all the time, every time.
