Collect, connect and activate customer data in real time with Adobe

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What we offer

A more direct path from data to insight to delivery


Integrated data infrastructure

Normalised data for use across your business


Advanced analytics and data science

Fast, AI-driven insights


Data governance, privacy and security

Responsible access to richer data



What we offer

A more direct path from data to insight to delivery

Customers want more personalised experiences. But consolidating the data needed to power those experiences is expensive and time-consuming. You need a quicker way to make sense of all that data before handing it off to teams across your organisation to create new experiences.

This is where Adobe comes in. Here’s how.

Watch an overview


Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.

Read the report



Normalised data for use across your business

We make it possible for you to collect data in real time from just about any source—both Adobe and non-Adobe—and consolidate it within our platform to build out powerful customer profiles.

With tools that are built to help you to keep up with the ever-growing number of technologies, you can speed up your data integration. This means you can spend less time making sense of all that customer data and more time acting on it.

Discover how to integrate your data

Explore other capabilities in this section:

Our Experience Data Model


Fast, AI-driven insights

We allow you to mix, match and analyse data from anywhere in the customer journey. Our AI and machine learning stitch together this cross-channel data to bring previously hidden opportunities to the surface. So you can quickly connect new dots that lead to more valuable insights.

Our products can make large sets of customer data more useful and instantly accessible to anyone who needs them. We help you to build a tighter relationship between your analytics and operations teams, so they can work together to quickly turn data into action.

Learn about customer journey analytics

Explore other capabilities in this section:

Data science and AI
AI as a service
Our AI framework


Responsible access to richer data

Never doubt that you’re keeping up with evolving privacy and security standards. With technologies purpose-built to ensure everyone who has access to customer data is using it appropriately, we help you to keep focused on putting that data to good use in growing your business.

With mounting concerns over how customer data is being used, our products work to keep ahead of the curve, so you can stay compliant and earn your customer’s trust.

Read our approach to privacy

Explore other capabilities in this section:

Privacy services
Data governance


“I couldn’t be more sold on Experience Platform.”

Director of Data and Analytics platform
of a noted travel and hospitality company

Read what other customers say

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