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SOLUTIONS FOR HIGH TECH

Empower teams to deliver the experiences tech buyers demand.

Drive revenue by identifying sales opportunities faster, boosting pipeline creation and progression and accelerating product launches — all while maximising technology investments. Adobe offers AI-powered solutions that let marketing, sales and IT teams deliver value to entire buying groups with every interaction.

Watch overview Watch IBM’s story

Adobe powers digital experiences for leading technology, software and services organisations.

26X
higher engagement

6X
click-through increase

250%
increase in time spent on website

9,000+
qualified opportunities delivered per month

39%
shorter time to sale

100%
growth in ecommerce transactions

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Adobe drives experience-led growth in high tech.

The right investments don’t just drive results — they define careers. Inspire customer confidence and become a trusted technology partner by delivering seamless, connected and personalised experiences that are as innovative as the products and services you provide.

Grow qualified pipeline
Deepen buyer insights
Scale content production
Increase martech agility

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Supercharge pipeline creation and progression with value-driven experiences.

Fuel your high-tech pipeline and deliver predictable growth by transforming digital channels into an always-on sales engine, engaging buyers with timely, meaningful interactions that drive opportunities forward.

Attract, nurture and convert buyers with personalised cross-channel engagement.
Accelerate pipeline creation and bookings by orchestrating personalised journeys to qualify and engage buying groups.
Automate self-service learning journeys and qualify leads faster with dynamic, AI-generated conversations.

Learn about growing qualified pipeline

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Unify sales and marketing teams with deep buyer insights.

Whether you’re improving self-service support, reducing conversion drop-offs or driving product-led growth, AI-powered data solutions from Adobe empower your teams with comprehensive customer analytics that fuel actionable insights and results.

Unify people and account profiles to gain a deeper understanding of leads, buying groups and accounts.
Capture tech buyer behaviours during complex cross-channel journeys and convert them into sales opportunities.
Prove marketing ROI by understanding the impact of campaign, channel and content on pipeline and revenue.

Learn about deepening buyer insights

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Enable self-service buyer journeys with relevant content at scale.

Diverse buying groups, lengthy sales cycles and expansive technology portfolios demand a tremendous variety of content. Adobe solutions, powered by AI, make it easy to personalise marketing, sales and product content — from planning and creation to management and delivery.

Develop on-brand content variations at scale to personalise experiences for buyers across personas, industries and regions .
Ensure marketing and product assets are easy to find, adaptable and ready for use by your teams and partners.
Build and personalise web pages for stronger pre- and post-sales engagement with target accounts.

Learn about scaling content production

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Increase agility and value realisation with a modern martech stack.

Accelerate product launches, support go-to-market strategies and extract greater value from technology with a comprehensive suite of digital marketing tools built on a unified, AI-first platform.

Enhance productivity and expand Adobe product proficiency with a conversational AI assistant.
Streamline customer data management by ingesting and standardising customer data from varied sources, providing teams with a 360-degree view of people, accounts and buying groups.
Maximise site performance and captivate buyers with impactful experiences, all managed through the cloud for agility and efficiency.

Learn about increasing martech agility

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“Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant. Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalisation into our omnichannel approach.”

Don McGuire, SVP and CMO of Qualcomm Technologies, Inc.

Read Qualcomm's story

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