Lisa Croft
Director, C&P Solutions Enablement, Adobe Digital Media
Lisa Croft is a Digital Transformation Technologist passionate about inspiring people to use technology and AI to improve the way they work and live. At Adobe, she leads a team that champions Adobe's creativity and productivity solutions for customers, sales teams and partners around the world. With more than 30 years of experience in the technology industry, Lisa has built expertise in enterprise software, digital transformation, workflow analysis, systems integration, accessibility, marketing and client engagement. A trusted advisor and frequent speaker at Adobe, customer and industry events, she is known for translating complex technology into practical, actionable solutions that help organisations innovate and succeed.