Trends

Stay informed with the latest marketing trends. Explore AI-driven strategies, personalised experiences, social media and content marketing.

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  • Forrester shares Adobe’s journey to LLM visibility.

    How Adobe transformed its website to achieve visibility on LLM engines using its own solutions, including Adobe Brand Visibility.

  • Rethinking the customer journey for AI.

    The most important moments of the B2B customer journey are unfolding within AI tools that remain out of sight. Here’s what that means for stages and scoring.

  • AI is the new shop front. Is your catalogue ready?

    Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

  • Connect your AI tools with Marketo Engage.

    Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate and optimise work.

  • Turn your dealer network into an advantage.

    Deliver seamless experiences and accelerate growth by connecting customer intelligence, content and insights across your dealer ecosystem.

  • How leading brands put agentic AI to work.

    Merkle, Lenovo and Cox Communications demo Adobe AI across shopping, analytics and content.

  • Enhance brand discovery through knowledge graphs.

    Learn how structured website information helps LLMs and search engines find your brand and surface it in relevant results.

  • Build an effective AEO strategy with Adobe.

    Optimise content for AI search, featured snippets and voice assistants with proven AEO strategies.

  • Turn search visibility into brand visibility.

    Understand how organisations can use AEO and GEO to maintain and grow their search presence.

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