Vivek Pandya

Director, Adobe Digital Insights
Vivek is a leading insights analyst who has worked with some of the largest CPG & Technology organisations, in the world, to drive key digital marketing & data science initiatives. As the Director for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group, advising brands on how to track and measure the impact of global marketing campaigns. Additionally, Vivek has lead data science teams to develop effective propensity models and automate digital campaign management. Vivek holds a MS in Predictive Analytics and Data Science from Northwestern University and BBA from Georgia State University.
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Read the latest from Vivek Pandya.

  • Footy shopping & spending trends.

    See how Australians prepare for game day, including spending trends across TVs, groceries, merch, social, and AI-driven discovery.

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  • AI shoppers convert 40% better as Prime Day hits $26.4B.

    U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

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  • AI is reshaping travel discovery.

    Learn how AI-powered travellers and shoppers are reshaping discovery, engagement and conversion across digital experiences.

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  • Adobe report: AI traffic surges, visibility gaps.

    Learn more about AI-driven traffic growth, visibility gaps and how machine readability affects retail site performance in AI search.

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  • Super Bowl shopping & spending trends.

    See how consumers prepare for game day, including spending trends across TVs, groceries, merch, social and AI-driven discovery.

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  • AI traffic surges across industries.

    Read how AI referrals drove record retail engagement and conversions this holiday season and what it means for brands.

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