Give every marketer access to journey performance trends with Adobe Data Insights Agent.
06-11-2025
AI is fundamentally transforming how marketers operate across all aspects of their work. Despite the enthusiasm around these advancements, a 2025 study by Incisiv, commissioned by Adobe, indicates that data integration and accessibility remain among the top three challenges organisations encounter. Currently, 42% of businesses worldwide outsource their data and analytics needs, highlighting the complexity of managing these tasks internally. However, recent innovations in agentic AI are beginning to alleviate these challenges.
AI agents are designed to autonomously handle action-based tasks, enabling faster insights while ensuring users retain control. When applied to customer and journey data analysis, these agents can significantly enhance speed to insights and efficiency. Adobe Data Insights Agent, embedded within Adobe Customer Journey Analytics, is at the forefront of this transformation — allowing organisations to democratise data access and helping marketers make data-driven decisions faster than ever.
Get answers that fuel customer journey optimisation.
Marketers may know the questions they need answered, but navigating complex data to find those answers can be challenging without specialised skills. This can lead to relying on broader strategies rather than leveraging detailed, data-driven insights that could help them to adapt quickly — or even stay ahead of market changes.
That’s where the Data Insights Agent comes in. It simplifies the process of uncovering insights, so marketers can understand and refine customer journeys with ease. Asking a simple question like, “Which channels drove the most conversions last week?” prompts the agent to create a clear visualisation for exploration. Not only does this dramatically reduce the time it takes to gain insights, but it also empowers marketers to take confident, informed action.
Adobe’s Data Insights Agent will be a major unlock for our organisation, shortening the time it takes to find and deliver actionable insights. By streamlining time-intensive workflows, from reporting to forecasting, we can ensure that every stakeholder has timely data to drive initiatives that enhance customer satisfaction.”
Lokesh Alluri
Digital and marketing analytics manager, Lenovo.
Discover new trends in seconds.
Whether your business priorities change, customer behaviours shift or your team is experimenting with new journey strategies, having the flexibility to explore multiple trends within a dataset is crucial.
Instead of starting from scratch, the Data Insights Agent lets marketers quickly refine or update existing visualisations. For example, simply asking, “Can you trend revenue instead of orders?” prompts the agent to quickly adjust a previous visualisation using the same dataset. This streamlined process saves time, encourages deeper exploration of the data and helps marketers identify the most impactful ways to optimise customer journeys.
Make decisions with confidence.
Working with AI tools, especially in support of critical business decisions, can feel daunting. That’s why we designed the Data Insights Agent to deliver precise answers with complete transparency. Every visualisation generated by the agent has the corresponding dataset clearly displayed. This makes it easy to review and confirm your findings, so you can move ahead with confidence knowing you have the right foundation for making informed decisions.
Every visualisation created by Data Insights Agent includes the corresponding dataset, ensuring transparency and clarity.
Access a personalised expert for data analysis.
To truly democratise customer data insights, marketers need a personal data analysis partner to help them proactively uncover and understand new trends. Looking ahead, we plan to expand the capabilities of the Data Insights Agent by adding skills around multi-step queries, summaries and deeper integrations with Adobe Experience Platform applications. Marketers will get personalised access to a versatile and proactive data analysis agent that can surface new opportunities and help entire teams align around data-driven goals.
Increase marketing’s impact with democratised data.
Businesses struggle to keep up with complex customer behaviours, vast amounts of real-time data and quickly shifting trends. By providing marketers with direct access to these insights, companies can unlock new opportunities and strengthen their competitive edge. Adobe Data Insights Agent lets marketers access and interpret customer journey data through straightforward natural questions. Now every marketer has the right insights to make informed decisions and support business growth.
Learn how Adobe Experience Platform Agents are shaping a future where human ingenuity and AI innovation converge.
Surbhit Jain is a Principal Product Marketing Manager at Adobe, responsible for the go-to-market strategy of AI-driven capabilities within Adobe Analytics and Customer Journey Analytics. He drives strategic positioning, market adoption and customer engagement for Adobe’s Data Insights portfolio by translating advanced analytics and AI innovations into customer value.
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