Adobe for Business Blog

Build a conversational experience for customers.

Adobe Brand Concierge helps you to build a conversational AI in minutes, connecting customer intent with approved brand content.

Five brands tell the right story at every purchase moment with Adobe AI.

Newell Brands, Serta Simmons Bedding, Best Buy, L'Oréal and the NFL deliver on-brand, activation-ready assets with Adobe Firefly Creative Production, without trading quality for …

Adapt creative with Adobe Brand Intelligence.

Adobe Brand Intelligence adapts your approved creative consistently for different channels, each with their own formats and specifications.

Refine the accuracy of your brand checks.

Adobe Brand Intelligence employs vision, reasoning and continuous learning to provide reliable checks for your brand based in expertise.

Authenticate your content across the supply chain.

Adobe Content Authenticity for Enterprise records information about content and provides reliable credentials from creation to delivery.

Adobe and Disney open a new chapter in AI-powered storytelling.

Adobe and Disney form a multi-year alliance to help creative teams explore ideas faster with AI models tailored to Disney’s worlds.

AI changes who’s on the creative team.

Four skills to protect and new AI-first roles to add, from Adobe’s Matthew Loewengart.

Get your site chosen by both humans and AI agents.

Personal AI agents are changing how customers shop, book and buy. Learn how you can optimise your website for both humans and agents.

AI traffic now drives 83% higher revenue per visit.

Adobe data shows AI-referred shoppers convert 90% better. Find out what it means for retailers this holiday season.