Adobe Customer Journey Analytics B2B Edition Features
B2B journey data flexibility
Analyse multi-layered B2B customer journey data using a flexible data framework that delivers comprehensive insights to enhance buyer experiences and drive pipeline growth.
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Multi-level B2B data analysis
Leverage a purpose-built data framework that supports both person- and group-based data to get comprehensive analysis and visualisations of each journey and their impact on sales.
- Multi-layered data. Analyse customer journey data at the individual, buying group, account and opportunity level.
- Modernised framework. Get flexible schemas and modern data structures designed for advanced, on-demand management of B2B customer journey data.
- Scalable structure. Harness highly-compressible database technology to execute complex data queries quickly, letting you retrieve results from multiple data sources without customised logic.
On-demand data handling and historical analysis
Reduce IT queues and accelerate report processing speeds with self-serve capabilities that use enhanced data views and empower teams to swiftly adjust reporting to address key business questions.
- Unlimited queries. Pre-aggregate, connect and execute unlimited queries and real-time processing on customer data to get insights in seconds.
- Long-term historical analysis. Analyse historical data to power highly accurate metrics and performance optimisation.
Unified B2B customer data
Connect buyer data — both online and off-line — across channels, devices and time for comprehensive analysis and insights throughout the complete customer journey.
- Data collection. Use open, modern APIs for large-scale data streaming and computing.
- Data sources. Integrate data from your CRM or any enterprise data source for enriched dimensional analysis.
Adobe Experience Platform Data Mirror (in development)
Tap into data mirroring capabilities to power seamless data synchronisation between your organisation’s data warehouse and Customer Journey Analytics B2B Edition. Use this to access the most up to date and comprehensive account and customer data.
- Warehouse support. Sync with data warehouses such as Snowflake, Google BigQuery and Databricks.
- Data accuracy. Keep Customer Journey Analytics B2B Edition in sync with your data warehouse, including any updates, data insertions or deletions.
- Automation configurations. Sync data automatically to eliminate manual updates or data transformations, reducing the risk of human error and saving time.
- Full journey visibility. Unify off-line and digital behavioural data across individual, buying group and account levels for a holistic view of the buying journey.
Comprehensive data governance framework
Employ an extensible, patented data governance framework that provides comprehensive controls for establishing and maintaining compliance with your company's data governance policies — all while meeting customer expectations for privacy and personalisation.
- Labelling and cataloguing. Develop, manage and enforce data usage policies using data labelling and catalog features and customisable, out-of-the-box templates.
- Permissions. Establish and enforce detailed, role-based permissions and data access for team members, empowering collaboration without compromising data responsibility.
- Alerts and policies. Prevent users from activating sensitive data by setting up clear policies and labels. In-product alerts can also notify administrators of any attempted policy breaches.
Learn how to use data flexibility features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
