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Analysis Workspace

Unmatched analysis of the entire B2B customer journey.

Explore Adobe Customer Journey Analytics B2B Edition through the lens of Analysis Workspace by accessing our unique demo environment.

Get started | Unmatched analysis of the entire B2B customer journey

Decorative of AI Assistant being prompted to provide analytics.

Take our B2B cross-channel data analysis tool for a test drive.

Featuring a simple drag-and-drop interface, Analysis Workspace is a tool in Customer Journey Analytics B2B Edition that helps you explore buyer data and insights with in-depth analysis, detailed data visualizations, and much more.

Buying group account status percentages that add up to a member engagement score out of 100.

Built specifically to address the complex B2B buying process.

  • Multi-layered journey analysis. Understand buying journeys at individual, buying group, account, and opportunity levels.
  • Marketing lifecycle analysis. Discover how channels, content, and campaigns drive account engagement and opportunity progression toward closed-won revenue.
  • Fallout reports. Analyze drop-off points in the sales pipeline and identify optimization opportunities.
  • Guided analysis. Review the factors that drive post-purchase product performance along with ongoing account and user engagement.

Learn more | Built specifically to address the complex B2B buying process

How Customer Journey Analytics B2B Edition benefits your teams.

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Real-time account intelligence

See how accounts and buying groups are engaging with your brand to drive pipeline and accelerate sales cycles.

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100% customizable

Analyze any number of data tables, visualizations, and components to create breakdowns, segments, and more with a flexible, customizable UI.

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Democratized data

Uncover data insights more easily with intuitive, self-service tools including drag-and-drop functionality, right-click shortcuts, and sharing capabilities.

Quick-start resources.

Get on the fast track to discover the value of Customer Journey Analytics B2B Edition today.

Key Customer Journey Analytics concepts

A helpful glossary of all the terms and concepts you’ll run across.

Go to glossary

Introduction to Customer Journey Analytics B2B Edition

This overview video will help you learn the ins and outs of Customer Journey Analytics and why it is important to your business.

Go to introduction

Analysis Workspace New User Guide

These videos will help you make the most of Analysis Workspace, the flexible Customer Journey Analytics interface that lets you customize reports.

Go to user guide

Analysis Workspace overview

Get your questions about Analysis Workspace capabilities answered in this brief video.

Go to overview

A customer journey flowing from opportunity to action.

Key Customer Journey Analytics concepts

A helpful glossary of all the terms and concepts you’ll run across.

Go to glossary

Introduction to Customer Journey Analytics B2B Edition

This overview video will help you learn the ins and outs of Customer Journey Analytics and why it is important to your business.

Go to introduction

Analysis Workspace New User Guide

These videos will help you make the most of Analysis Workspace, the flexible Customer Journey Analytics interface that lets you customize reports.

Go to user guide

Analysis Workspace overview

Get your questions about Analysis Workspace capabilities answered in this brief video.

Go to overview

A customer journey flowing from opportunity to action.

Key Customer Journey Analytics concepts
A helpful glossary of all the terms and concepts you’ll run across.

Go to glossary

Introduction to Customer Journey Analytics B2B Edition
This overview video will help you learn the ins and outs of Customer Journey Analytics and why it is important to your business.

Go to introduction

Analysis Workspace New User Guide
These videos will help you make the most of Analysis Workspace, the flexible Customer Journey Analytics interface that lets you customize reports.

Go to user guide

Analysis Workspace overview
Get your questions about Analysis Workspace capabilities answered in this brief video.

Go to overview

A customer journey flowing from opportunity to action.

Roll up your sleeves and explore Analysis Workspace.

Sign up for access to the Analysis Workspace demo.

Marketo Configurator Wednesday, October 1, 2025 at 11:57
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