AI optimisation
Use Adobe Sensei to get spend forecasts and real-time optimisation opportunities.
Automate, co-ordinate and scale paid media buying across digital channels with tools that seamlessly connect data and experiences.
Use Adobe Sensei to get spend forecasts and real-time optimisation opportunities.
Bring together marketing and advertising data for better planning, segmentation and analysis.
Connect creative and marketing teams with native integrations to create thousands of ads at scale.
Get recommendations for how to leverage learnings in campaigns and track data in one dashboard with in-platform reporting options.
From display to digital audio to CTV ads, bring your digital media together.
Connect Adobe enterprise data with publisher automation to maximise performance and increase efficiency.
Direct integration with Adobe Creative Cloud applications lets you automatically create, test and optimise personalised ads at scale.
Improve customer acquisition through paid media channels with connected TV (CTV) and search, social and commerce tools.
Adobe Advertising is natively integrated with Adobe Experience Cloud products. These connections let you easily create consistent customer experiences through each interaction.
With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.
Integrate with Adobe Analytics to get a deeper understanding of touchpoints throughout the customer journey and use insights to plan and optimise your paid media strategies.
With Adobe Target, you can personalise a landing page based on the creative click-through. You can even set up A/B testing to measure the effectiveness of different personalisation tactics.
With Adobe Real-Time Customer Data Platform, you can use data to build robust audience segments with deep insights, then activate these segments within the Adobe Advertising ecosystem.
45% improvement in cost per visit
26% increase in global digital visitors
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