ADOBE CAMPAIGN
Orchestrate multi-channel marketing campaigns with ease.
Unify customer data to enhance audience segmentation and deepen insights, helping boost engagement across channels and maximise ROI. Adobe Campaign combines online and off-line data to automate and deliver personalised, multi-channel campaigns at scale.
Explore the features and capabilities of Adobe Campaign.
High-performing campaigns are those that personalise customer engagement. With a single customer view, advanced data management and precise audience segmentation, Adobe Campaign lets you reach the right customers with the right message across channels.
- Audiences and insights
- Multi-channel marketing
- Campaign management
- Managed Cloud Services
Create multi-channel experiences with customer profiles and segmentation.
Combine data from multiple sources to create robust customer profiles, empowering teams to build highly targeted audience segments for greater personalisation.
- Use profiles to build and execute campaigns across online and off-line channels.
- Customise campaigns based on audience insights to drive higher engagement and conversion.
- Quickly analyse campaign performance and share delivery and engagement metrics across teams.
Seamlessly connect digital and traditional channels for more consistent experiences.
Boost your impact across campaign touchpoints and create a more cohesive and personalised experience by ensuring your messages are relevant to customers — every time.
- Launch co-ordinated campaigns across email, SMS, push notifications, direct mail and web pages — all from a single platform.
- Use an intuitive interface to easily create and manage experiences across channels for increased engagement.
- Optimise performance automatically with built-in experimentation tools that identify test winners.
Automate and optimise campaign workflows.
Apply workflow automations that support engagement, fatigue rules, campaign governance and personalised content, accelerating time to market and driving performance.
- Manage multi-channel campaigns with dynamic workflows and fewer marketing resources.
- Preview audience journeys and fine-tune targeting before launch to boost confidence and maximise campaign outcomes.
- Connect large, distributed teams with tools for resource management, collaboration and centralised oversight.
Get high-performance infrastructure and enterprise services.
Set the metrics, goals and expectations that work for your campaign team. Then, tap into support from a team of expert advisors to help boost value and productivity — including proper scaling for peak volumes.
- Support every campaign with cloud-native infrastructure and high-performance architecture.
- Ensure smooth onboarding and continuous improvement with proactive monitoring.
- Protect data end-to-end with a zero-compromise approach to privacy, encryption and access control.
- Meet enterprise brand and compliance standards with tools that let you manage roles, permissions and global environments.
The latest innovations from Adobe Campaign.
Deliver multi-channel marketing campaigns more efficiently with a new web-based UI, generative AI and Adobe Experience Platform integrations.
- Redesigned workflow canvas. Build audiences, craft content and orchestrate multi-channel experiences with a new workflow interface.
- WYSIWYG message designer. Create messages faster with generative AI for full HTML email ideation.
- Generative AI assistant. Work more efficiently with an AI assistant that provides step-by-step product guidance.
- Adobe Experience Platform integration. Ensure campaign consistency and speed up analysis and activation by pulling in customer profile attributes and activation-ready audiences with data from a single platform.
Unlock more with Adobe integrations.
Campaign + Adobe Experience Manager
Link Campaign with Experience Manager to create personalised versions of a single email that cater to multiple audience segments.
Campaign + Adobe Journey Optimizer
Integrate audiences with data from Campaign and one-to-one moments built in Adobe Journey Optimizer — powered by the Adobe Experience Platform.
Campaign + Adobe Workfront
Speed up campaign delivery by pairing Campaign with Adobe Workfront to make it easy for cross-channel teams to intake, collaborate and execute.
Adobe Campaign drives results for some of the world’s biggest companies.
30% less time to market for email campaigns.
17% of private sales generated through a digital platform.
127% increase in annual booked accounts.
“We’ve been able to take this rich set of data that we've built about guests on our platforms and really activate that into our marketing channels with personalised emails and push notifications in Adobe Campaign.”
Bryan Hooper, Senior Vice President of Digital and Consumer Technology
Subway
Learn more about Adobe Campaign.
Content as a Service v3 - campaign-overview - Monday, 1 December 2025 at 15.35
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