ADOBE CAMPAIGN FEATURES

Campaign management

Elevate your campaign performance with automation and optimization. Adobe lets you manage complex campaigns with built-in workflows, tailored offers, and governance across data, users, and operations, driving customer engagement and measurable ROI.

Adobe Campaign workflow showing winter coat promo email sent to Aston, segmented by age and recent email engagement.

Powerful workflow automation

Reduce bottlenecks and maintain consistency to meet your performance goals. Adobe Campaign provides greater flexibility and control — from data processing and segmentation to campaign orchestration and beyond.

Multi-step campaigns. Orchestrate multi-wave, multi-phase campaigns that span days, weeks, or months to execute plans more efficiently.
Pre-send visibility. Preview audience counts for various conditional pathways to boost pre-send confidence and better predict campaign outcomes.
Precision targeting. Use non-profile relational data such as stores, product types, account types, and more to refine segmentation and deliver highly targeted campaigns that resonate.
Data workflow automation. Import, enrich, and update datasets using advanced workflows tailored to your business needs, improving team productivity.

Learn more about workflow automation.

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Personalized offer management

Deliver the right offer, every time, at enterprise scale. Adobe Campaign makes it easy to manage and deploy dynamic offers across campaigns using centralized tools, rule-based logic, and performance insights.

Rules-based offer decisions. Select relevant offers that are personalized for customer behavior, profile data, and preferences to boost engagement.
Centralized offer catalog. Curate, manage, and prioritize offers from a centralized repository for consistent and optimized delivery.
Offer simulation. Simulate offer delivery before sending, allowing teams to better forecast effectiveness and optimize conversion, boosting campaign confidence.
Performance analytics. Measure the impact of your offers using attribution and control group comparisons across revenue, margins, and ROI.

Adobe Campaign flow showing a personalized offer sent to John after 10 days of low engagement and an abandoned cart.

Learn more about personalized offer management.

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Adobe Campaign workflow showing a winter puffer jacket campaign with email send, 3-day wait, and reminder steps for Amelia.

Smarter controls for message timing and priority

Get more out of every customer interaction. Adobe Campaign provides configurable rules to manage message frequency and prioritize highly relevant engagement.

Frequency capping. Limit messages by channel to prevent fatigue and build long-term brand trust.
Campaign prioritization. Assign weights and rules to ensure the most relevant campaigns reach each customer.
Capacity-aware throttling. Align message volume with downstream systems — such as your websites or call centers — using wave scheduling and throughput controls.
Campaign calendar view. Visualize delivery timing and volume trends across campaigns in a unified calendar view.

Learn more about contact frequency and prioritization controls.

Content as a Service v3 - campaign-overview - Monday, December 1, 2025 at 16:12

Greater collaboration and control

Manage and scale complex campaigns with confidence. Adobe Campaign empowers large, distributed teams with tools for resource management, collaboration, and centralized oversight.

Marketing workstream management. Coordinate tasks, track progress, and stay on top of critical deadlines with centralized dashboards and real-time alerts.
Distributed campaign controls. Maintain error-free brand consistency with built-in approval workflows, localization tools, and content governance.
Campaign ROI forecasting. Monitor spending, track productivity, and measure performance across all marketing campaigns for more complete reporting.