Adobe Target success stories

See how Adobe Target has helped these leading brands test, optimise and deliver incredible digital experiences that foster loyalty and boost revenue.

See how some of our customers have done personalisation.

“It’s wonderful that we can put out all of this new content quickly, but what makes it really special is that we see exactly how customers respond and refine experience accordingly.”

Joost van Dun, .Com Manager, Corporate Experience, Philips

“We found out quickly that Adobe Experience Cloud could provide the structure backbone of our testing and optimisation programme by supporting a repeatable process.”

Manager, Digital Testing/Optimisation and Personalisation, Sprint

“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”

Steven Jones, Associate Director, Testing and Optimisation, Progrexion

“People expect to have a great experience. Adobe Target is very simple to use…and it’s fast. It gives us better insights on what the customer is doing while they’re visiting our site and then building a segment in Analytics and using it in Target is key.”

Roberto Gennaro, Chief Digital Officer,

“Adobe Target and personalisation is a powerhouse. It allows us to serve those unique experiences to different audiences. We love the automated personalisation!”

Alix Hart, Global Head of Digital Marketing, NVIDIA


More customer success stories

Let’s talk about what Adobe Target can do for your business.