“That’s what personalisation looks like in B2B marketing – the ability to roll out creative content in a way that’s highly targeted and relevant” Joerg Hufschmid. Marketing Manager, Panasonic Business Europe.
Benefits
Your best accounts deserve the best experiences.
Partner with sales to identify, engage, close and measure success for your most strategic opportunities with ABM capabilities from Marketo.
Focus on the accounts that matter most.
Generate more revenue by building a strategic partnership with sales. By working together to focus on the accounts that matter most to your business, you can take the guesswork out of your ABM strategy and start closing deals faster.
With easy-to-use predictive account profiling, your team can build target account lists, orchestrate personalised experiences across channels and measure success — all without ever changing tools. Spend less time trying to pull together disconnected ABM solutions and more time delighting customers with a smooth, connected experience across the entire account.
The Definitive Guide to
Account-Based Marketing.
Learn how to create and implement an effective account-based marketing strategy with this comprehensive guide, complete with checklists, worksheets, examples and advice from more than 12 industry thought leaders.