ADOBE  TARGET

Test and optimise every experience, every time.

With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale — so you can find the individual in the haystack. And then delight them.

Test and optimise every experience, every time.

A virtual event April 27–28.

Superstars and Super Sessions you can't miss.

Discover best practices and learn from top brands during two days of keynotes, sessions, and sneak peeks.

The Digital Experience Conference

Explore the future of customer experience.

Discover the latest innovations and best practices.

A free virtual event April 28

Summit is on — watch now.

Discover best practices and learn from top brands with 200+ keynotes, sessions and sneak peeks.

Benefits

Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.

Learn how Adobe can help you deliver great digital experiences

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

Adobe named a Leader in experience optimisation.

Read The Forrester Wave™: Experience Optimisation Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.

Source   |   Disclaimer

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimisation platforms. Read more in the report The Forrester Wave™: Experience Optimisation Platforms, Q2 2018.

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Success stories

DER Touristik

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

RS

Changing perceptions about digital data drives better decisions, saves time and improves effectiveness.

Keeping customers happy in a competitive market by delivering highly relevant experiences across channels.

Personalisation brings one-to-one marketing to your audiences.

Learn how to save time and eliminate marketer bias with automated personalisation capabilities.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.