Shelley Wise, Vice President, Integrated Marketing, Princess Cruises
Wanting a better view of their customers, Princess Cruises decided to use Adobe Audience Manager as the foundation of their data management efforts. And by combining Adobe Audience Manager with Adobe Analytics, they were able to get a unique 360-degree view of their customers and insights.
Eboni Boicel, Head of Digital Marketing, National Bank of Canada
National Bank of Canada was looking to instill a culture of data and insights while revamping their technology. By combining Adobe Audience Manager with Adobe Analytics, they’ve been able to build unique audience segments, preparing them for personalized targeting.
Rob McLaughlin, Head of Digital Analytics, SKY UK
Most of Sky UK’s customers use more than three channels to interact with them, so Sky UK wanted to use customer intelligence to drive personalized, meaningful experiences across all those channels. Adobe Audience Manager helps them take audience data and turn it into action — and a great experience.
Scandinavian Airlines used Adobe to create truly personalized experiences by connecting online and offline interactions from booking flights to visiting airport lounges.
Postmedia took advantage of Adobe Audience Manager’s integration with Adobe Analytics to help them create audience segments based on behavioral data.
WestJet lifted their digital marketing, increased conversion, and improved their online experience with a unified Adobe platform.