Real-time CDP features

We built Real-time CDP from the ground up to empower B2C and B2B marketers with actionable, unified profiles and tools to deliver relevant, contextual experiences to customers in real time and at scale.

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Let marketing manage the single view of your customers

Empower your marketing team and free up your IT department with tools that let marketers manage real-time people and account profiles, and that find the rich insights to help ensure consistent B2C and B2B experiences across channels.

Let Marketing Manage Profiles

Collect and unify personal data, company data, or both types of data at the same time to form complete, people and account profiles.

Enrich your unified people and account profiles with known, unknown, external and internal data as activity happens to drive real-time personalization and insights for B2C and B2B experiences.

Data cleansing, identity resolution, and person-to-account matching capabilities resolve multiple people and account records into unified profiles.

Gaining visibility into attributes and behaviors gives a complete understanding of customer identities at the individual profile level, account level or aggregated segment level.

Out-of-the-box dashboards, advanced drag-and-drop segmentation and a user interface optimized with marketing-specific workflows let marketers manage and process data efficiently without requiring IT support.

Capture data from multiple channels and systems to create up-to-the-second profiles, get insights, and accelerate downstream personalization.

Translate personal and company data from all sources into a common, flexible language so it's accessible across teams and systems.

Easily manage disparate tagging from multiple vendors and send vendor data server side and to destinations of choice.

Simplify implementation with one JS library and one edge network, decreasing the number of libraries to manage, time to implementation, and cost of ownership.

Integrate with an extensible network of Adobe and non-Adobe partners and  applications using pre-built B2C and B2B connectors that speed up campaign setup and time-to-market.

Make sense of the data, regardless of source.

Simplify data collection, management, and activation with a robust streaming platform that unites fragmented personal and company data, systems, and teams, regardless of source, channel, or device.

Make Sense Of The Data

Use trusted, patented data governance tools with confidence.

Ensure responsible marketing at scale with tools that help you confidently operationalize data access and use to comply with organizational, industry, and regional governance policies.

Data Governance

Out-of-the box and customizable data tags categorize and label private and public data for managing data access and use.

Set use-case policies against each data label, identifying appropriate and inappropriate access or destinations.

Ensure data policies are enforced with automatic notifications that alert you if data is being mapped to a destination that’s against policy.

Data governance tools apply to both known and unknown identifiers across personal and company data, ensuring customers are removed from all marketing initiatives if they opt out.

View the lineage of specific data upon usage and alerts to be conveniently reminded of which sources the data is being ingested from before activating it across connected tools.

Prebuilt B2C and B2B integrations connect directly to advertising and marketing ecosystems, allowing real-time activation at scale.

People and account profiles updated with streaming data allow for one-to-one personalization across all channels and in all environments.

Trigger automatic responses and campaign association based on customer and target account activity, or inactivity, such as conversion events, form fills, and opt-outs using real-time profiles of people and accounts.

Save time and deliver a better experience faster by using complete profiles from a single, centralized interface instead of manually stitching lists of data together across disconnected tools.

Grow your audience and engage existing customers with retargeting, suppression, and prospecting in paid media environments.

Activate B2C and B2B experiences based on up-to-date data.

Prebuilt B2C and B2B integrations with key marketing and advertising applications allow marketers to personalize people- and account-based experiences with real-time data, reaching new prospects and strengthening relationships with existing customers.

Activate Experiences Based On Data

Get data science-driven marketing workflows.

Make data-informed decisions and generate customer insights with data science capabilities that automate analysis processes and marketing-specific workflows.

Data Science Workflows

Power your data science workflows and audience use cases with unified people and account profiles to create more complete, granular, and accurate segments.

Web and mobile SDKs and ad hoc querying let you easily prepare, deploy, and collect data with testing mechanisms in place.

Easily prepare, deploy, and collect data with personalization tools for testing and delivery in owned properties.

Derive automated insights and propensity scoring with customer AI tools that are customizable to fit your data science goals and needs.

Out-of-the box reports, charts and dashboards allow you to visualize profiles, monitor data connections, and understand segments right from the start.

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Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.