Adobe Real-Time CDP features

We built Adobe Real-Time CDP from the ground up to empower B2C and B2B marketers with actionable, unified profiles and tools to deliver relevant, contextual experiences to customers in real time and at scale.

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Adobe Real-Time CDP features

Here's what Adobe Real-Time Customer Data Platform offers.

Provide marketing with an actionable view of your customers.

Empower your marketing team and free up your IT department with tools that let marketers manage real-time people and account profiles and that provide the rich insights to help ensure consistent B2C and B2B experiences across channels. Learn more

Let Marketing Manage Profiles

Make sense of the data, regardless of source.

Simplify data collection, management, and activation with a robust streaming platform that unites fragmented personal and company data, systems, and teams regardless of source, channel, or device. Learn more

Make sense of the data, regardless of source

Use trusted, patented data governance tools with confidence.

Adobe Real-Time CDP ensures responsible marketing at scale with tools that help you confidently operationalize data access and use to comply with organizational, industry, and regional governance policies. Learn more

Use trusted, patented data governance tools with confidence

Activate B2C and B2B experiences based on real-time data.

Prebuilt B2C and B2B integrations with key marketing and advertising applications allow marketers to personalize people- and account-based experiences with real-time data and CDP features, reaching new prospects and strengthening relationships with existing customers. Learn more

Activate B2C and B2B experiences based on real-time data

Get data science-driven marketing workflows.

Make data-informed decisions and generate customer insights with data science capabilities that automate analysis processes and marketing-specific workflows. Learn more

Get data science-driven marketing workflow

Explore additional Real-Time CDP resources

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