Adobe and LinkedIn enable brands to make every customer touchpoint count with AI.
06-16-2025
Business-to-business marketing today demands both speed and precision. Buyers expect content that speaks directly to their role, their industry and their place in the decision journey. And they expect it across every channel. For marketing and creative teams, that means delivering more content, in more formats, with tighter timelines and fewer resources.
In fact, 71% of marketers expect content demand to grow by at least 5x between now and 2027. Meeting that scale without sacrificing quality or speed requires more than just manual effort. It takes the right technology working together.
To help brands meet the growing demand for personalized, high-performing campaigns, Adobe and LinkedIn are working together to bring more speed, intelligence and creative control to the business marketing workflow. By integrating Adobe’s enterprise creative and marketing technologies with LinkedIn’s advertising platform, the collaboration enables marketers to create and activate content that resonates with the agility demanded by today’s market.
Adobe and LinkedIn are delivering new capabilities that help brands scale B2B marketing and elevate campaign performance:
Accelerate campaign activation: Adobe GenStudio for Performance Marketing now supports direct creative activation for LinkedIn Ads, enabling marketing teams to quickly develop and publish campaign-ready creative tailored to business audiences. Intelligent templates and brand-safe generative AI tools help teams scale variations with speed without compromising message relevance or visual identity.
Deliver personalized experiences: Integrations between Adobe Experience Cloud and LinkedIn’s advertising platform, including Real-Time CDP, Marketo Measure and Adobe Journey Optimizer, give marketers better visibility into their audience, stronger attribution and seamless activation across touchpoints. The result is more connected, data-informed buyer experiences from first touch to closed deals.
Drive campaign performance: With LinkedIn’s advertising platform and Adobe as the creative and data engine, brands can deliver consistent, high-impact marketing across every phase of the customer journey. It’s a purpose-built foundation helping marketers drive faster, more informed campaigns with clear business impact.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalized customer experiences. With partners such as LinkedIn, Adobe is delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes — from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
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