Onstage at Microsoft Ignite, Adobe CEO Shantanu Narayen and Judson Althoff, CEO of Microsoft’s commercial business, sat down to discuss the partnership between the two companies, the future of AI, and to announce new Adobe AI agents integrated with Microsoft 365 that are bringing AI into the flow of work.

Adobe is excited to support the announcement of Microsoft Agent 365, and as Shantanu discussed onstage at Ignite, Adobe Marketing Agent for Microsoft 365 Copilot will now be seamlessly incorporated into the Microsoft Agent 365 framework so that marketers everywhere can use purpose-built marketing agents from Adobe in their flow of work.

Adobe’s approach to AI is comprehensive, leading strategic innovation from data and models to agent orchestration, apps, and interfaces. Marketing and creative teams looking to harness the power and scale of AI to create and deliver brand-defining customer experiences want to use AI not just to execute tasks but to collaborate across teams. To meet this need, Adobe has purpose-built AI and agents directly into the applications teams already rely on to complete their work.

Adobe introduced AI Assistant and purpose-built AI agents powered by Adobe Experience Platform Agent Orchestrator earlier this year. Adobe Experience Platform Agent Orchestrator powers the intelligence and reasoning behind the agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale. It also gives teams the ability to build, manage, and coordinate Adobe and third-party agents to meet specific needs.

As teams embrace agentic AI in these day-to-day applications to augment their work and drive better results, interoperability between AI agents across ecosystems becomes critical. Across the applications that marketers use to deliver great customer experiences, AI agents must work together effectively without disrupting the flow of work.

Adobe Marketing Agent for Microsoft 365 Copilot brings campaign intelligence into everyday workflows. Through natural language chat in applications such as Microsoft Teams, PowerPoint, and Word via Microsoft 365 Copilot, it enables users to access real-time campaign insights, refine target audiences, and receive tailored recommendations to optimize performance. Adobe Marketing Agent helps customers uncover actionable insights that improve audience targeting, campaign performance, and marketing ROI.

In addition, Adobe has introduced Adobe Express Agent, which allows users to easily create compelling visual assets directly within Teams, PowerPoint, Word, and OneNote via Microsoft 365 Copilot. Adobe Express Agent empowers teams to generate stunning images and templates through a conversational interface, without leaving the host applications. This enables effortless creation of high-quality images for documents, presentations, whitepapers, social media posts and more — for marketers and other teams across an organization.

Now, with Microsoft Agent 365, users will soon collaborate seamlessly with Microsoft and third-party agents, such as Adobe Marketing Agent, across Teams, Outlook, and relevant Microsoft 365 apps. Businesses will be able to unlock clear ROI by enabling these agents to act on business and productivity data with IT-defined guardrails. The security and compliance of agents can be easily managed by administrators using existing tools in Entra, Purview, Defender, and more.

Within the Microsoft 365 Admin center, administrators will be able to filter for AI Agents like Adobe’s that are Copilot-ready and set up policies to determine who in the organization can use the agents. Through the Microsoft Agent Store, end users will be able to find hirable agents and raise a request with their administrator to hire. IT admins can set up hiring policies for AI agents, ensuring creation, usage, and cost remain transparent and aligned with their business strategy.

“Microsoft Agent 365 is designed for partners like Adobe to deliver new value for our shared customers with complete integration of AI into daily workflows,” said Nirav Shah, corporate vice president, Microsoft Agent 365. “Microsoft Agent 365 gives organizations a simple, secure way to bring agents under control, extending the same infrastructure, applications, and protections they already trust for users.”

With a decades-long history of co-innovating to solve complex business challenges, Adobe and Microsoft are building, managing, and provisioning AI agents with the composability and security customers need. Strongly aligned in their commitment to transparency in the digital ecosystem, the two companies are also uniquely positioned as the most trusted brands in their respective markets. With more than 70 integrations, the Adobe x Microsoft Partnership represents the reality of a unified, AI-powered ecosystem that’s reshaping the future of marketing. Together, Adobe and Microsoft provide the data foundation, cloud infrastructure, and the creative and marketing tools needed to make a secure, AI-first transformation a reality for enterprises in every industry.

Learn more about AI-first applications from Adobe here.

Learn more about Adobe Marketing Agent for Microsoft 365 Copilot here.

Ankur Jain is Director of Product Management and is responsible for driving Adobe's Digital Experience partner ecosystem product strategy, innovation, and integrations roadmap with the strategic cloud technology and ISV partners. Ankur has held product leadership positions to help drive product strategy and roadmap for various Adobe Digital Experience solutions and partner ecosystem. As solution leader for Adobe's partner ecosystem, he is responsible for decisions ranging from high-level product investments to product development guidance in support of joint customers’ ability to deliver compelling and personalized digital experiences. Ankur joined Adobe in 2009 from Trilogy, where he led product management and specialized in solving industry’s toughest problems and delivering business value through relentless innovation and technology-powered business services. Ankur holds a master's degree in business administration.

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