Customer experiences that consider individual needs and the motivations that drive them are now table stakes across industries. At the same time, AI — especially agentic AI — is becoming the secret sauce for staying competitive and delivering seamless, real-time, two-way customer interactions. And Adobe Experience Platform Agent Orchestrator is powering this transformation for Adobe customers.

What is Adobe Experience Platform Agent Orchestrator?

Adobe Experience Platform Agent Orchestrator is a new agentic layer in Adobe Experience Platform. Designed to leverage Experience Platform’s rich data and customer knowledge, Agent Orchestrator lets Experience Platform and third-party agents understand specific customer experience tasks, make decisions, and take actions — all with human oversight. Experience Platform Agent Orchestrator also delivers a secure and extensible foundation that supports multi-agent collaboration.

How does Adobe Experience Platform Agent Orchestrator work?

Adobe Experience Platform Agents use intelligence, speed, and scale to execute complex decision-making and problem-solving tasks. All of this is made possible by the five core components of Agent Orchestrator.

1. Conversational interface: An immersive user experience through which Experience Platform Agents and other AI capabilities can be accessed.
2. Reasoning engine: The intelligence core that translates natural language into a series of agentic operator executions. The reasoning engine is designed to interpret the goals and constraints from a user’s inputs and formulate a dynamic plan to achieve that goal.
3. Agentic operator: The building blocks required to execute predefined, task-based agentic skills on behalf of Experience Platform Agents.
4. Knowledge base: A central repository of information and predefined patterns that provides grounding for the reasoning engine, supports role-oriented prompts, and prioritizes skill requirements to ensure effective resource allocation.
5. Agent composer (coming soon): A user interface that enables configuration and customization of pre-built Experience Platform Agents.

Experience Platform Agent Orchestrator uses each of these components to enable Experience Platform and third-party agents to accomplish tasks. Once a user submits a query in a conversational user interface, such as  AI Assistant in Adobe Experience Platform, the reasoning engine will interpret the prompt and generate a dynamic plan tailored to the task. This plan may involve one or more agentic operators with each of them capable of retrieving data, generating or summarizing insights, generating content, and more. The operators then interact with the knowledge base to extract any necessary information to complete the task.

Throughout the entire process, Experience Platform Agent Orchestrator ensures Experience Platform Agents can execute tasks in ways that can be verified, validated by users, and repeated — enabling robust and reliable task completion. Soon, Agent Composer can be leveraged to configure and customize Experience Platform Agents as well as connect them with in-house and third-party agents. These connections will help create an agentic ecosystem to best address unique business needs.

Trust is at the center of Adobe’s agentic AI solutions.

Built natively into Adobe Experience Platform, Experience Platform Agent Orchestrator provides the trust, transparency, security, and guardrails that brands require to confidently adopt AI solutions. Experience Platform provides the foundation that anchors AI agents in trusted first-party data with built-in governance and security. Agent Orchestrator ensures that AI outputs and Experience Platform Agents' actions are high-quality, trustworthy, explainable, auditable, and transparent. Additionally, Adobe application workflows ensure that humans remain in control through configurable review processes, approval mechanisms, and intervention points — enabling oversight in AI-driven decisions.

Adobe is leading the agentic AI transformation.

As teams embrace agentic AI to augment their daily work and drive better results, interoperability between AI agents across different ecosystems is critical.

Adobe is working across a broad AI agent ecosystem, including our partners and customers, to foster multi-agent collaboration. This collaborative work includes new and expanded partnerships to enable seamless customer experience orchestration.

The vision for Experience Platform Agent Orchestrator is expansive and focused on rapidly delivering more intelligent capabilities and self-serve UX features to power more creative and marketing efficiencies.

Learn more about how Adobe is shaping the future of AI for enterprise by powering marketing and creativity with agentic AI.

Akintunde Ajayi is a group product marketing manager for Adobe Experience Platform. He focuses on bringing innovative Experience Platform and AI capabilities to market and driving awareness and adoption around Adobe’s customer experience orchestration offerings. He has over 15 years of experience in consulting, systems integration, and product marketing. Akin joined Adobe in 2019 after obtaining his MBA from Kellogg School of Management at Northwestern University. Akin is a devoted husband, father of two, and an ardent fan of Liverpool FC soccer and Utah Jazz basketball.

Huong Vu is a product marketing manager for Adobe Experience Platform, focusing on   leading go-to-market strategies for innovative Experience Platform and AI capabilities and driving awareness and adoption around Adobe’s customer experience orchestration offerings. Vu brings over five years of experience in product and brand marketing. She joined Adobe in 2024 after obtaining her MBA from Kellogg School of Management at Northwestern University.

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