Many creatives thrive in chaos, ready to jump on inspiration whenever and wherever it strikes. But in large businesses that need to create enormous volumes of content at speed, and where even non-creative teams are being asked to develop marketing assets, this chaotic approach to content creation can compromise the quality, consistency, and impact of their campaigns.

That’s why we built Adobe Express. Powered by our commercially safe AI, Adobe Express makes content creation quick and easy for every business user — from the marketer who needs to reach audiences with timely and impactful messages to the HR leader tasked with running a cross-platform recruitment campaign to attract top talent.

Built to power our customers’ entire content supply chain from planning to production, Adobe Express combines the best of our creative and marketing tools, as well as our generative AI capabilities, into a simple, self-service app. Our vision for Adobe Express is to help brands empower their employees, enabling them to bring their creative projects to life and drive growth for their organization.

What does this look like in practice? Just ask anyone working for the four brands below, all of which utilize Adobe Express to conquer their creative chaos and turn their martech investments into value for both their business and customers.

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The Premier League opens a new chapter of football fandom.

The Premier League is the most-watched football competition on Earth. It has more than 1.8 billion followers in 189 countries, with billions more people tuning in on match day to see the world’s most talented players out on the field.

Ahead of the 2025–26 season, which kicked off in August, the Premier League named Adobe as its Official Digital Fan Experience and Creativity Partner. With Chief Commercial Officer Will Brass at the helm, this initiative has put the power of Adobe’s creative and AI technologies into the heart of the game for the entire Premier League fan community.

Using Adobe Express and Firefly, Premier League fans will be able to create memes, GIFs, and social posts that reflect their passion for the game, their favorite clubs and players, and the unbelievable moments that make Premier League matches so memorable. By inviting fans to connect with one another and the rest of the world, the Premier League has truly put them at the center of their experience and brought them closer to the action than ever.

Red Hat cuts content creation times from days to minutes.

At Red Hat, collaboration sits at the heart of what the company does. Thanks to Adobe Express, the same spirit that powers open-source development for its clients is now transforming the way Red Hat teams create content, empowering designers and non-designers alike to develop quickly engaging on-brand assets. Essential tasks that once took days to complete, such as creating digital campaign assets, product marketing materials, and event promotions, can now be executed in minutes.

For instance, the process of creating digital marketing assets to promote an upcoming event previously involved a long chain of requests, budget approvals, and coordination with external agencies that could drag on for weeks. Today, Red Hat teams can simply open Adobe Express, choose a ready-to-use template from their company’s brand library, and create a complete set of campaign-ready social media graphics and banners in minutes.

“Our teams aren’t looking for complex creative projects — they just need to quickly produce high-quality, on-brand assets for their digital campaigns and events,” says Brian Jones, Red Hat brand manager. “By removing the friction of traditional creative workflows and simplifying content creation, we’ve given them the power to launch initiatives faster and with more impact.”

Red Hat is also focused on helping its teams take full advantage of Adobe Express by creating user experiences that prioritize speed and simplicity. In addition to comprehensive brand libraries and ready-to-use templates, the company supports its employees with an enablement path that includes curated, Red Hat-branded tutorials and hands-on workshops, building their familiarity with Adobe Express and giving them the confidence to adopt new ways of working.

Dentsu creates a brand hub for 68,000 employees.

With more than 11,000 clients, including most of the world’s top advertisers, and a network that spans 120 markets, dentsu is a global powerhouse among advertising agencies. To maintain consistency across its enormous operation, the company consolidated its 160 brands under a single umbrella with support from Adobe Express and Adobe Creative Cloud Libraries.

Dubbed “the dentsu brand hub,” this centralized platform has become a core component of the dentsu global marketing strategy, allowing its 68,000 employees to create on-brand content faster, more consistently, and with creative freedom. With access to reusable on-brand templates in Adobe Express, the dentsu marketing and design teams have reduced their time to market for new content by 70%. What’s more, this newfound speed and consistency also promote a stronger sense of equity and trust between dentsu and its customers.

Having this unified resource has since shaved 1.5 hours off the development of creative assets, enabling design and marketing teams to produce brand-aligned content faster, thanks to reusable, accessible, and on-brand templates.

Led by Sakura Martin, global head of brand and design, dentsu is now scaling the brand hub to its entire roster of leadership brands, which include Carat, iProspect, dentsu X, Dentsu Creative, Tag, and Merkle. In parallel, the company is working with Adobe to push the capabilities of Adobe Express even further by establishing an integrated brand approval process.

Newell Brands transforms its content supply chain.

Millions of people use Newell Brands products each day. With a portfolio of more than 50 iconic brands, including Coleman, Sharpie, and Rubbermaid, the company needed a scalable way to deliver personalized content that promotes household names across various channels. To that end, it is combining the power of Adobe Express, Adobe Workfront, and Adobe Experience Manager Assets to transform its content supply chain from end to end.

According to Melanie Huet, co-CEO of the Newell home and entertainment unit, the company set out on its transformation with three goals: to deliver five times more content, unlock efficiency gains, and improve the effectiveness of its brand communications.

“We wanted a partner who could help us connect the Newell Brands ecosystem and enable faster, higher quality content creation that we could leverage globally with ease,” Huet says. “We’ve worked with and trusted Adobe for years, and their best-in-class tools can be used directly in our existing workflows.”

Adobe Express plays a central role in the Newell vision, helping its marketing and creative teams to accelerate omnichannel content creation while maintaining brand integrity. For instance, by combining pre-approved templates and brand guidelines with Adobe’s generative AI capabilities embedded directly within Adobe Express, the Newell Latin American teams cut the time required to create social assets for Oster by 33%. These enhancements are just a taste of what’s to come for Newell, where Adobe’s solutions are helping teams across the organization to unlock new efficiencies each day and meet rising demand for personalized content at scale.

Intuitive creative that hits the mark every time.

No matter which industry they serve, businesses that want to stay visible, relevant, and compelling in today’s world must be able to create, approve, and roll out content faster than ever. Leading organizations around the world are rising to the challenge by making content creation more accessible and intuitive for their teams. As these global companies above have demonstrated, their investments have already paid off in a big way.

Learn how Adobe Express can help teams collaborate better and create on-brand content at speed and scale.

Parimal Deshpande is the global head of product marketing for Adobe Express, Adobe’s intuitive all-in-one creative app that empowers anyone to create impactful content with ease. He leads the global team responsible for shaping the business vision, driving marketing strategy, and executing the operating plan across a wide range of audiences. Before joining Adobe, Parimal spent over a decade at Microsoft, where he co-founded and scaled Xbox Game Pass into the world’s leading game subscription service — redefining how millions experience interactive entertainment. Beyond his work in tech, Parimal is a passionate culture and travel photographer and a dedicated advocate for wildlife conservation, using his lens to tell stories that spark awareness and inspire action.

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