The Top Social Media Topics On the Minds of Real Marketers
In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. We met marketing interns and CEOs and all levels in between; spoke to marketers from every industry; and networked with marketers from large companies with 10,000+ employees and small companies with fewer than 10. The common denominator? An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign.
Every organization uses social in a different way. At each stop on the tour we collected insights from over 2,000 customer attendees on how they are using social in their marketing today, plus any tips and lessons that they have learned along the way. We have gone through each entry and have compiled the best of the best! For the full list, be sure to download our ebook 50 Tried and True Social Insights from Real Marketers.
So what are the top six social subjects that our customers cared about? Let’s take a look!
1. Social marketing rules of engagement
One of the top subjects that marketers cared about was the rules of social engagement. How do you engage with your customers and prospects? What should you post and how often should you post it? We got a ton of amazing insights from our attendees. Here are some of the top answers:
—Lauren Twele, Online Marketing Manager, Symplified
—David George, Director, Marketing Communications, Honeywell
2. Measure and iterate
Another hot topic on the minds of our customers was measuring social. How do you measure social engagement and iterate your strategy based on the results? Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. Here is what they had to say:
–Barbara Holt, Marketing Communications Specialist, Rimage/Qumu
—Kelly Cooper, Marketing Manager, ShopIgniter
3. Generate social lift
Social is all about a 2 way conversation with your followers. How do you generate a social lift that goes beyond a Facebook “Like”? Our customers weigh in on how they are engaging their social communities each day.
–Rebecca McNeil, Inbound Marketing Manager, HealthcareSource
—Brandi Brown, Social Media and eCommerce Manager, ETA Hand2Mind
4. Social marketing words of wisdom
There is nothing better than advice about social marketing from REAL social marketers. Take a look at some of our top “marketing words of wisdom”:
—Steve Susina, Director of Demand Generation, Crain Business Insurance
—Stephen Allcock, Supervisor, Marketing Automation, Questrade
5. Content is king!
You need to content to really make your social presence sing. But how do you do it? And what sort of content should you promote? The best way to start creating content is to learn from others. Take a look at what some of our top content marketers had to say:
—Nick Krone, Marketing Intern, Building Engines
—Nimmy Reichenberg, VP of Marketing, Algosec
6. Social is a group effort
And last, but not least, everyone felt very strongly that social was a group effort. You can’t silo your social strategy in the marketing team alone, you need the entire organization’s buy-in and involvement. You also need help from your customer evangelists! Read on for some insight on how to create a social community out of both employees and customers:
—Sarah Sullivan, Social Media Intern, Healthcareresource
—Bob Anders, Writer, Honeywell
There you have it! Real insights from real social marketers. To read more, make sure to download our entire ebook 50 Tried and True Social Insights from Real Marketers.