Adobe for Business Blog

Turn AI ambition into CXO execution.

Adobe CMO Rachel Thornton on the data foundation, agentic capabilities and leadership decisions that make true CXO possible.

Assemble on-brand, production-ready content.

Move from fragmented workflows to production-ready content with precision. Discover Instruct to Assemble in Adobe Brand Intelligence.

MakeMyTrip scales design with Adobe Firefly.

MakeMyTrip designs customer-first travel experiences with Adobe Firefly and Adobe Express.

How to launch a new product without historical data.

Learn how marketers can use proxy data and predictive modelling to plan a new product launch before historical data exists.

AI is the new shop front. Is your catalogue ready?

Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

A/B testing landing pages for AI-referred visitors.

Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context and adaptive experiences.

AI handles busy work, humans control quality.

Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.

Agentic AI for workflow execution.

Discover the limitations of generative AI and how agentic AI enables workflow orchestration and execution at scale.

Connect your AI tools with Marketo Engage.

Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate and optimise work.