Agencies and service integrators (SIs) face a range of challenges — including optimizing their content supply chains, strengthening business operations, improving financial visibility, and tracking performance metrics with precision. While managing all that, they must also deliver creative experiences that drive value for their clients. Agencies operate in a fiercely competitive market that rewards agility, innovation, and operational excellence. This is not just about staying relevant. It’s about thriving in an environment where client expectations continue to rise and the margin for error is shrinking.
That’s where Adobe Workfront comes in. As the underlying technology driving interactions between brands and customers, Workfront provides the capabilities to become the system of record for agencies and SIs, enabling them to better operate their businesses and optimize content production for their clients.
Why it matters.
Clients expect seamless collaboration, on-demand progress updates, and personalized, high-impact campaigns that align with their brand vision. Yet without the right tools and systems, agencies often find themselves drowning in inefficiencies, missed deadlines, over-allocated resources, and fragmented workflows that stifle creativity and undermine profitability. The need for a comprehensive solution to address these operational hurdles has never been more pressing. In fact, streamlining workflows and enhancing collaboration are no longer optional — they’re essential for success.
Moreover, improved financial visibility and resource management are key to making data-driven decisions, optimizing resource allocation, and maximizing profitability. Agencies equipped with these capabilities can deliver exceptional results while staying ahead of the competition. They can focus on creativity and strategy rather than being bogged down by operational bottlenecks.
“Fully integrated martech stacks are another cornerstone of success. They enable agencies to leverage the full potential of cutting-edge digital tools, unlocking deeper insights, smarter strategies, and greater ROI. Agencies that invest in solving these challenges aren’t just keeping pace — they’re setting the pace. And at Adobe Workfront we support them in that journey.”
Jaimeson Wennerstrum
Group Product Manager, Adobe
Optimizing your content supply chain.
Workfront, part of Adobe GenStudio, unlocks the transformation and standardization of a true end-to-end content supply chain. Workfront is a core part of the architecture that tackles industry challenges with a proven, scalable approach to workflows and planning. Here’s how:
- System of record: Centralize the tracking of financials, rates, and KPIs across projects and contracts, empowering agencies to make informed decisions and strengthen client relationships.
- Resource management: Optimize talent and non-labor assets — like cameras, VR headsets, and editing bays — through comprehensive top-down resource planning, from forecasting to actuals.
- Enterprise scalability: Equip agencies with the global capabilities to scale operations seamlessly while customizing workflows to meet unique client needs.
- Clear governance: Streamline collaboration with precise data configuration, enforce governance through business rules and profiles, and enable secure, flexible sharing to ensure teams have the insights they need.
- Unified experience: Integrate across Adobe and third-party applications through native integrations and the Adobe no-code/low-code automation and integration platform, Workfront Fusion.
The future of agency operations.
As agencies continue to face new competition and increasing client expectations, the value of a unified system of record is even more evident. Becoming a strategic partner has empowered agencies to transform their operations, drive innovation, and deliver results for their business.
This year will bring significant enhancements to Adobe Workfront that will accelerate the value and benefit that agencies and SIs will experience when centralizing their operations on Workfront:
- Enhanced financial management capabilities, including global rate cards, granular exchange rates, a new rate attribute hierarchy, and a new financial reporting module to monitor financial performance of projects
- A new resource planning module to enable the top-down management of allocations, leading to more unified visibility of planned capacity, informed staffing decisions, and comparisons of forecasted allocations to projects and logged hours
- Even more granular permissions within Workfront, including a new business profile, fine-tuned financial data permissions, and scalable business rules to enforce data governance
Adobe Workfront is the backbone of modern agency operations. With years of experience serving the world’s largest agencies, Workfront can help agencies of all stripes operate more efficiently, stay competitive, and deliver exceptional value to their clients.
Learn more about centralizing project management for agencies and clients here.
Jaimeson Wennerstrum is a seasoned and collaborative leader with experience in agency operations, specializing in optimizing business processes and driving product strategies. He now leads agency product strategy for Adobe GenStudio. Over his career leading project management, production, and global operations teams within agencies, Wennerstrum has not only increased productivity and profitability but also cultivated a collaborative culture founded on transparent relationships. Bringing this wealth of experience to the product management space, coupled with in-market expertise in the agency and marketing spaces, he has collaborated with some of the industry's top brands to help drive value and enhance their business processes.
