Adobe a Leader for the fifth consecutive year in 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Adobe a Leader for fifth consecutive year in 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Gartner has published its latest Magic Quadrant for Multichannel Marketing Hubs report, and for the fifth year in a row, Adobe has been named a Leader. We are thrilled to announce that Adobe was positioned highest out of all vendors for Ability to Execute. Adobe submitted Adobe Journey Optimizer, the newest Adobe Experience Cloud application powered by Adobe Experience Platform, as the lead multichannel marketing hub application for this report.

The report states: “Leaders demonstrate broad support for all MMH functional capabilities and consistently meet customer needs across the four core multichannel marketing use cases (campaign creation, campaign orchestration, campaign execution and campaign measurement). They have high market visibility; high market penetration; strong market momentum; and a clear, long-term strategic vision and roadmap for growing their multichannel marketing hub business. Leaders have also demonstrated success in selling to a range of new customers across industries and geographies.”

When we first announced Journey Optimizer last year, we knew that we were building something special. Engineered natively on Adobe Experience Platform for customer-oriented brands, Journey Optimizer is an agile and scalable application for orchestrating and delivering personalized, connected, and timely customer journeys across any app, device, screen, or channel. With every new application and feature, we’re on a mission to help brands optimize and personalize experiences across the holistic customer journey — combining both marketing and customer experience. This result is an incredible testament to that mission.

Consider a typical customer journey in today’s subscription economy. Any given customer will engage across websites, SMS, email, calls, push notifications, mobile in-app messages, and IoT devices — often in unpredictable ways, even on the same day. These points of interaction range from being real time to conversational to delayed. But in every instance, the customer expects cohesion and a frictionless experience. Brands across all industries have undergone an unparalleled digital transformation acceleration in the past two years, and how customers expect to interact with brands has changed forever.

Having just celebrated one year of general availability in June, Journey Optimizer has seen significant momentum in customer launches — with many customers already reporting tremendous value. Customers worldwide trust Adobe to drive compelling and engaging experiences across online and offline channels alike.

Customer success stories

And the pace of innovation is not slowing down. At this year’s Adobe Summit, we announced a multitude of Journey Optimizer roadmap innovations coming later this year. The audience portal connects data with the right tools and operations to dynamically build, enrich, refine, and activate the right audiences. New experimentation and performance visualization capabilities provide real-time measurement and insights with statistical precision. New email deliverability enhancements and partnerships ensure that emails hit the mark. And new channels like mobile in-app messaging, direct mail, and native web authoring are on the horizon, with SMS authoring having just launched this month.

We are humbled and honored by the recognition of Adobe by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs. And we are energized by our customers’ momentum and our rapid pace of innovation to power the next generation of multichannel marketing campaigns, customer journeys, and personalized customer experiences.

View the full Gartner report and discover why Adobe was named a Leader for ability to execute and completeness of vision.

Gartner, Magic Quadrant for Multichannel Marketing Hubs, By  Rob BrosnanBenjamin BloomTia SmartMichael McCuneRyan BradyMichael McGuire, 18 July 2022.

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